February 18, 2020 | Angela Ridpath
Did you know that the U.S. spends more than three trillion dollars a year on healthcare? Those costs are expected to rise over the next few years, too. It’s no wonder why the healthcare market is a prime market for purchasing goods and services. In addition, it is estimated that doctors control about 80% of all healthcare spending in the U.S., and that’s nothing to sneeze at! Doctors are key decision-makers in healthcare-related sales for products such as medical devices, pharmaceuticals, office supplies, medical supplies, and more. Whether you are building a sales or marketing campaign, conducting research, or trying to recruit doctors by specialty, you can get there faster by accessing MCH’s affordable medical lists. Our multi-faceted compilation process includes public sources, email verification, and phone verification. Quality you can trust at a price you can afford.
Best Practices For Marketing to Doctors
Doctors are busy people, and it’s difficult to communicate with them. But according to a recent Healthlink Dimensions study, doctors prefer email communications when learning about a product or service. Their survey of more than 700 physicians cited email as the preferred channel for receiving industry news, product updates, announcements, research and educational opportunities. This is followed by in-person visits and direct mail. Only a small percentage of doctors use social media for business communications.
Six Tips for Using Email to Market to Medical Practice Professionals
1. Be Relevant
Make your emails stand out. Using an offer or a compelling subject line and preview text will help get your emails opened. The more people who open your emails, the better chance you have of driving sales.
2. Make Sure Your Medical List is Current
Use a reputable list provider. MCH has been compiling medical lists for over 25 years. We understand the market, fluctuations, and changes that occur within the sector.
3. Segment Your Medical List by Creating Buyer Personas
Buyer personas provide you with insight into each segment’s motivations, concerns, frustrations, business problems, and pain points. As a result, while you likely sell similar products to each persona segment, your approach, images, messaging, and language to each would be personalized differently.
4. Don’t Forget The Office Manager
Doctors are difficult to reach. In order to break through the clutter, you need to speak their language and pitch your value proposition quickly. Often times, this includes pitching your ideas to the office manager, who not only holds the keys to the office, but is responsible for maintaining schedules. MCH captures the contact information of the office manager. When you select your medical list criteria, you can include the office manager, who often acts as a gatekeeper.
5. Make Sure Your Emails Get Delivered
Use a reputable email service provider or ESP. Deliverability is a hot topic these days. Using a reputable ESP can help you get your messages delivered. If you are new to email and don’t have an email service provider, MCH’s team of email deployment specialists can deploy your campaign for you. Our custom services also include custom audience segmentation, review of creative and advice on best practices to avoid being blocked.
6. Establish Goals and Metrics
It’s always a good idea to establish goals and metrics for any email marketing program. Once your goals and metrics are established, reviewing your campaign and monitoring engagement is important. You can easily establish which segments have the highest response and engagement rates, and which ones need improvements and optimizations.
MCH offers a variety of different solutions to access our medical lists. Build a quality list online – or integrate our data into your existing technology applications. We have partnered with the most popular CRM and marketing automation platforms such as Salesforce, HubSpot and Marketo, and our data scientists and engineers also build custom integrations into any application.
MCH’s online ListBuilder platform is perfect for those individuals seeking a self-serve model. We've made it easier than ever to lease the data you need 24 hours a day, 7 days a week, through ListBuilder. Select your criteria, add the attributes you want, and get a list in minutes. It’s that easy. Plus, there’s no minimum orders if you order online.
Frequently Asked Questions
Answer: MCH uses a proprietary compilation method that includes public sources, technology and human verification. Emails are permission-passed and verified before putting them on the database to ensure that our clients receive known deliverable email addresses.
Answer: Yes. MCH complies with CAN-SPAM, GDPR, CASL and CCPA.
Answer: B2B marketers who sell products or services to medical practices purchase our data. Many of our clients sell office supplies, furniture, medical devices, and more.
Answer: Yes. MCH has made it easy to order medical lists online through ListBuilder. Simply select your criteria and view your counts and pricing. If all looks good, you can purchase online and receive your list in minutes.
Answer: If you order through our online ListBuilder, there is no minimum order amount.
Answer: No. You can call one of MCH’s Relationship Managers to place an order. They are tenured experts in the data industry and would be happy to help you with your overall data and marketing strategies. To reach an MCH Relationship Manager, call 800-776-6373 or email email@example.com.
Answer: Yes. MCH is the leading compiler of institutional data. We compile data for education, healthcare, government and religious institutions. We also provide deployment, data integration, analytics and technology services.
To learn more about MCH’s medical lists and healthcare data solutions, contact an MCH Relationship Manager or call 700-776-6373.
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