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Our People Make The Difference

MCH's culture and values drive our business.

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Our History

MCH Strategic Data was founded in 1928 by noted educator Dr. Forrest E. Long. Dr. Long was a Professor of Education at New York University. He was also an author, editor, publisher, administrator and innovator. While at NYU, he became the editor and publisher of Junior High Clearing House, an educational journal for secondary schools. The focus of the journal was to be a “clearing house” of ideas. The distribution of Junior High Clearing House to school principals soon evolved into the first commercial school mailing list and became the forerunner of today’s educational list industry. Today, MCH has evolved into a leading provider of data and technology solutions. MCH’s commitment to providing superior solutions is evidenced by ongoing investment in people, data, technology, and services, and Dr. Long’s legacy lives on in the passion, experience, and dedication of MCH’s employees.

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Amy Rambo, President

Amy Rambo

President - Ringleader

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The key to Amy’s success isn’t her ability to channel her inner cheerleader or ringleader on command, but it’s her knowing never to channel them at the same time.  Prior to her 10+ years at MCH, Amy held various positions in IT and technical development and leadership. Amy is passionate about her faith and her family. When not at MCH, she enjoys family time, riding horses, and traveling.  


Favorite Quote –“Challenges are what make life interesting and overcoming them is what makes life meaningful.”-Joshua J. Marine

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Ken Hughson, Chief Financial Officer

Ken Hughson

CFO - Money Maestro

Ken started working at MCH in the stone age when the accounting department was stocked with #2 pencils, erasers, and calculators.  With a tenure of 40+ years, Ken has reshaped the accounting department to include general accounting functions, payroll management, preparing financial statements, tax returns and developing strategic business reports.  In his spare time, Ken spends time cheering on the Northwest Missouri State Bearcats, enjoying his grandchildren, and relaxing with family.    


Favorite Quote –“Baseball is 90 percent mental. The other half is physical.” Yogi Berra

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Angela Ridpath, Vice President, Marketing

Angela Ridpath

VP Marketing - Chief Storyteller

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Angela got into words early by writing and selling newspapers to her fifth-grade classmates at a nickel a pop.  She has a B.J. degree in Advertising from the University of Missouri’s School of Journalism and has worked with some of the nation’s largest brands, Capital One, MetLife, and Walmart to name a few.  Angela believes good marketing starts with data-driven audience insights. In her spare time, Angela enjoys spending time with her family, practicing yoga, and reading.


Favorite Quote – “The more you read, the better you’re going to become as a storyteller.” – Stan Lee

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Larry Buchweitz, Vice President, Business Development

Larry Buchweitz

VP Business Development - Executive Sensei

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Hailing from the Windy City, Larry is a tough man to pin down.  When he’s not cashing in on his frequent flyer miles, you can find him in the bleachers at Wrigley Field.  Larry is a veteran in the data business, helping our clients solve complex business problems with our data and technology solutions.  Larry was drawn to a career in the data industry because it combines all of his favorite things, putting puzzles together, developing strategies from concept to implementation, and putting MCH on the map with his poker playing skills.  


Favorite Quote – “When the going gets weird, the weird turn professional.”-  Hunter S. Thompson

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Brenda Viets, Director of Research

Brenda Viets

Director of Research - Sunshine Duchess

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Brenda is an excellent relationship builder and organizer of things.  She has a tenure of 20+ years at MCH. Prior to joining MCH, she worked in the medical field.  Today, she oversees MCH’s research operations. Perceptive by nature, Brenda is one of MCH’s nicest and friendliest associates.  Passionate, curious, attention to detail...and Brenda. Her ability to dot every I and cross every T wearing a smile on her face make her a rarity in the business.  

Favorite Quote – “Life isn’t about finding yourself.  Life is about creating yourself.” George Bernard Shaw

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Kylie Jari, Director of Data Services

Kylie Jari

Director of Data Services - Process Demi-Goddess

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Kylie is about as productive and efficient as they come.  She’s a life-long learner who holds multiple degrees. Prior to joining MCH, she worked in the financial industry crunching numbers and managing people.  Today, she wears many hats-- organizer, master scheduler, and chief problem solver. Come weekends, you’ll find her playing hide-and-seek and dodgeball with her three active boys.  

Favorite Quote – “Believe in yourself.  You are braver than you think, more talented than you know, and capable of more than you imagine.”  Roy T. Bennett

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Shawn Grose, Relationship Manager

Shawn Grose

Relationship Manager - Rainmaker

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Prior to joining MCH, Shawn held operations positions in the medical field.  After years of crunching numbers and deciphering codes, she discovered her true passion--data!  That’s when she joined MCH. Shawn enjoys a challenge, especially when it comes to solving clients’ problems using data and technology.  With over a decade of experience in the data industry, she is positioned well to meet any challenge. Outside of MCH, Shawn is passionate about attending functions with her kids and spending as much quality time with her family as she can.  


Favorite Quote – “When given the choice between being right or being kind, choose kind.” -Dr. Wayne W. Dyer

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Annette Kanoy, Associate Relationship Manager

Annette Kanoy

Associate Relationship Manager - Chief Chatter

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Annette is MCH’s resident talker.  She likes to talk on the phone, in meetings, in the halls of MCH, at the water cooler...Annette likes to talk.  Annette also likes to build solid relationships with MCH’s clients based on trust. As much as Annette likes to talk, she is a great listener and problem solver.  Prior to joining MCH, Annette worked in the newspaper business and won several Missouri Press Association awards. Our clients enjoy working with Annette. They frequently praise her people skills, business acumen and passion for data.  Outside of MCH, Annette enjoys farming and spending time with her family.


Favorite Quote –”Courage is being scared to death but saddling up anyway.” – John Wayne

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Nolan Jackson, Relationship Manager

Nolan Jackson

Relationship Manager - Master Hand-shaker

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Nolan is an old soul and a wearer of many hats.  He has over 16 years of customer service experience, 4 years of management experience, and there really isn’t anything that Nolan can’t do.  When not building relationships, Nolan can be found woodworking, fishing, and spending time with his wife and son. Nolan is also MCH’s resident Family Feud expert and hopes to one day replace Steve Harvey.  Watch out, Mr. Harvey! Here comes Nolan!


Favorite Quote – “There are no secrets to success. It is the result of preparation, hard work, and learning from failure.” - Colin Powell

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Brian Vogelsmeier, Director of IT

Brian Vogelsmeier

Director of IT - Computer Whisperer

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Brian is a Missouri native through and through.  He has a degree from the University of Missouri in Agricultural Economics with an emphasis in Business Management.  He loves the great outdoors, especially golfing, fishing and hunting. He also likes hunting for new ways to solve problems using technology.  He has worked in the IT profession at various companies and has 5+ years experience as the IT Director for MCH.


Favorite Quote – “When you come to a fork in the road, take it.”-Yogi Berra

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Tom M

Tom McCulloh

Senior Relationship Manager - Data Rock Star

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What do musicians and data gurus have in common?  Well, nothing, unless you are Tom McCulloh.  Tom’s strength is his ability to harness both the art and science of the data industry.  Tom has consulted with data clients for over 35 years.  He’s helped them develop new mover strategies, construct successful fundraising campaigns, expand publishing audiences, reach the right healthcare professionals, target the most engaged educators and more.   In Tom’s spare time, you can find him strumming his guitar or sitting at the pool.  He resides in Florida, but will always be a New Yorker at heart.   


Favorite quote:  “There are no problems in the data world…only solutions that haven’t been found yet.” - unknown

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Lynn Schear, Executive Director of Product Management

Lynn Schear

Executive Director of Product Management - Knowledge Sorceress

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If you play a game of Trivia--or Jeopardy, you’ll want Lynn on your team, as she is a fact finder and keeper of useful knowledge.  Lynn has held various sales, marketing and operational roles outside of MCH. Her previous experience, along with her MCH tenure of 10+ years make her the perfect fit for MCH’s product development group.  Lynn and her team understand our customers’ needs to create innovative solutions that help them meet and exceed their goals and objectives.

Favorite Quote – “You may encounter many defeats, but you must not be defeated.  In fact, it may be necessary to encounter the defeats, so you can know who you are, what you can rise from, how you can still come out of it.”  -Maya Angelou

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Peter Long, Chief Executive Officer

Peter Long

CEO - Grand Poobah

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Peter is the grandson of Forrest E. Long, founder of MCH. Prior to taking over the family business, Peter worked in the Information Technology Audit Services group at Coopers & Lybrand in Boston, Massachusetts. His client work included many national companies, including Fidelity Investments, Lotus Corporation, Raytheon Corporation, Boston University, and Bank of Boston.  Peter is a visionary leader who has been instrumental in reshaping a 90+-year-old business into a leading data and technology solutions provider. Peter is an active member of over 15 professional associations including the Young Presidents’ Organization (YPO), Direct Marketing Association (DMA), Entrepreneurial Exchange and Helzberg Mentoring Program. In addition, he has served on the board of directors for the following not-for-profit organizations: Secretary of The Vision Research Center of Kansas City, Past President of The Kansas City Chapter of YPO, and The Freedom Writers Foundation. In his spare time, Peter enjoys traveling, skiing, and spending time with his family. He also enjoys reading and golfing.


Favorite Quote – “Don’t let the people who say it cannot be done get in the way of the people doing it!” Dr. Edwin T. Long


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Tracey Cochran, Senior Relationship Manager

Tracey Cochran

Senior Relationship Manager - Quarterback Princess

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Tracey packs a huge personality in a five-foot package.  Her energy, enthusiasm, and passion for clients are contagious. Tracey has a degree in public relations and prior management experience. However, her most challenging role is the one she plays outside of the office as the mom of two active boys. When not crunching numbers, writing strategic plans, or attending soccer games, Tracey just may be found on the sidelines at Arrowhead Stadium cheering for her favorite football team, the Kansas City Chiefs!


Favorite Quote – “Your energy introduces you before you speak.” - unknown

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Kelly Holder, Chief Information Officer

Kelly Holder

CIO - Chief Technical Ninjaneer

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Kelly packs 48 hours into a 24-hour day. It’s a good thing that we keep him fueled with an endless supply of Diet Mountain Dew.  Kelly has an impressive track record for improving efficiency, developing new capabilities, growing revenue, and creating works of art with his empty soda cans.  He holds multiple degrees and over a dozen professional certifications, has presented and published at multiple MIS conferences including the NCES, and was the lead data analyst and architect of the Kansas State Department of Education’s P20 database.  He’s a former college instructor and humanitarian who is passionate about education, his family, working with non-profits, and finding ways to give back to the community.

Favorite Quote – “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” – Bill Gates



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What People Are Saying

"We buy from MCH Strategic Data on a regular basis having been impressed from the start with how helpful the team is with our initial data requests to processing the orders quickly." Victoria Lysons
Head of Marketing - Cardea Solutions
"MCH was invaluable in helping me determine the list that would best fit my company, in addition to staying within my budget." Angie Taylor
TNT Fundraising LLC
"Since switching to MCH, we’ve seen a drastic increase of metrics across the board –open rates, click through rates and our leads gathered through capture forms are much higher." Adam Bowers
Marketing Specialist Rakuten OverDrive
"MCH has proven to be a true partner. Their team provided us with a variety of tools to allow us to easily access quality education data. We appreciate their excellent customer service and technical support." Liz Petersen
Marketing Manager Museum of Science

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