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We embrace the details. Because they matter.

MCH’s heritage as a data pioneer drives our pursuit of excellence for every client.

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Our history

MCH Strategic Data was founded in 1928 by Forrest E. Long, a noted education professor, author and innovator. While at NYU, Dr. Long became editor and publisher of Junior High Clearing House, an educational journal for secondary schools. Its distribution channels soon evolved into the first commercial school mailing list, becoming the forerunner of today’s educational data industry.


MCH today

MCH Strategic Data went on to become a leading provider of data and technology solutions – for clients focused on education as well as healthcare, government and religion markets. Our K-12 data coverage and insight are second to none, and our healthcare data combines quality with unmatched flexibility, service and affordability. No matter what kind of data companies need, we’ve got technology solutions that include leading delivery and data integration platforms as well as custom solutions. At MCH, we’ll meet you where you are – so we can get down to details together.

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Amy Rambo, President

Amy Rambo


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Amy Rambo is always looking to find the success amid challenges and has done just that in her 15 years with MCH. Prior to being president of the company, she was the director of IT and Data Services, and later the VP of Operations. Amy received her degree from Missouri State University after studying computer information systems. Outside work, Amy loves to ride her horses, watch her children compete in sports and spend time with her family and friends.

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Ken Hughson, Chief Financial Officer

Ken Hughson


As a veteran of financial management, Ken Hughson is certainly an asset for MCH. Ken has been at MCH since 1975 and is a jack-of-all-trades: accounts payable and receivable, budget monitoring, financial planning, and vendor management. Ken earned his degree in business management and marketing from Northwest Missouri State University. He’s also a champion for local schools, volunteering on the board of the Sweet Springs R-VII Education Foundation.

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Larry Buchweitz, Vice President, Business Development

Larry Buchweitz

VP Business Development

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Larry Buchweitz hails from the Windy City. He graduated from the University of Illinois at Chicago and has spent more than 40 years in the data industry. As the VP of Business Development, he uses his years of experience and expertise to customize and implement solutions that provide maximum benefit for his customers. Larry has been with MCH for 13 years and when he is not working you can find him in the bleachers at Wrigley Field cheering on the Chicago Cubs.

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Peter Long, Chief Executive Officer

Peter Long


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Peter Long is a passionate innovator and life-long learner who is always striving to become a better leader. He has been recognized for his dedication by the Young Presidents Organization (Best of the Best education year), as Direct Marketer of the Year by the Kansas City Direct Marketing Association, the YEO National Finalist Judge for Young Entrepreneur of the Year Award, alongside numerous other honors. He has led MCH Strategic Data for the past 29 years.

At the University of Vermont, Peter pursued a degree in business administration along with a minor in computer science. He spent 10 years in management consulting with Coopers and Lybrand (now PWC). Peter has been a member of numerous nonprofit Boards, including Kansas City YPO Gold President, Kansas City Youth Ambassadors, Kansas City Youth Hockey Association, Kansas City Eye Foundation and the Freedom Writers Foundation. Outside work hours, Peter is a passionate skier, photographer and traveler, and works to help at-risk youth.

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Brian Vogelsmeier, Director of IT

Brian Vogelsmeier

Director of IT

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Brian Vogelsmeier is a true outdoorsman, but when he’s in the office, he’s using his attention to detail to make everything run smoothly. Brian specializes in software and system development and has used those skills in 13 years at MCH. Brian obtained a degree in economics and business management at the University of Missouri. An avid fan of his alma mater, Brian can be found cheering for Mizzou any chance he gets.

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Lynn Schear, Executive Director of Product Management

Lynn Schear

AVP Product Management

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Lynn Schear is MCH’s go-to person for insight on MCH products and services. She has a comprehensive knowledge of the data offerings and uses her expertise to provide in-depth analysis, strategy, and fulfillment. Lynn has been with MCH for 16 years. She studied management and marketing at the University of Central Missouri, ultimately obtaining her BSBA. Lynn enjoys time with family, traveling and watching sports.

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Brenda Viets, Director of Research

Brenda Viets

Director of Research

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Brenda Viets is a family-oriented woman, and she brings that spirit to work. As MCH’s research guru, Brenda oversees all data collection. She has been with MCH for nearly 30 years, with roles in almost all departments. Brenda studied business and medical terminology while attending State Fair Community College and the University of Central Missouri. These days she spends as much time as possible with her husband and two daughters.

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Tracey Cochran, Senior Relationship Manager

Tracey Cochran

VP Business Development

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Tracey Cochran lets her Midwestern values of honesty and integrity shine through in her work at MCH. Having been with the company for eight years, Tracey focuses on consultative selling and client reach. Tracey enjoys spending her free time watching her sons compete on the soccer field and watching Kansas City Chiefs football.

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Kelly Holder, Chief Information Officer

Kelly Holder


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Kelly Holder is the chief information officer (CIO) at MCH Strategic Data. As CIO, Kelly oversees the company’s data services (DS) and information technology (IT) teams with responsibility for the MCH Strategic Data’s technology strategy, data compilation, internal deployment of MCH Strategic Data products, as well as other innovative technologies and programs that create a competitive advantage for the company.

Prior to joining MCH Strategic Data, Kelly was a data scientist with Children International, where he spent 4 years applying leading-edge analytics and technologies to further the organization’s goal of combating child poverty. Preceding Children International, Kelly served in a variety of IT leadership roles at the Kansas State Department of Education where he continues to serve in an advisory position.

During his 12 years of experience, Kelly has been an active leader in various trade, technology, and government organizations with numerous publications to his name. Kelly has both a bachelor’s and MBA with an emphasis in management information systems from Fort Hays State University as well as holding over a dozen professional certifications.  In his free time, Kelly enjoys spending time with his family and exploring the great outdoors.



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What People Are Saying

"We buy from MCH Strategic Data on a regular basis having been impressed from the start with how helpful the team is with our initial data requests to processing the orders quickly."
"MCH was invaluable in helping me determine the list that would best fit my company, in addition to staying within my budget."
"Since switching to MCH, we’ve seen a drastic increase of metrics across the board –open rates, click through rates and our leads gathered through capture forms are much higher."
"MCH has proven to be a true partner. Their team provided us with a variety of tools to allow us to easily access quality education data. We appreciate their excellent customer service and technical support."
"I have to say the MCH list platform is the easiest online list count/order system I have used.

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