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Gain Insights Into Your Customers and Prospects

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Solving complex business, sales, and marketing goals

The most accurate way to predict a customer’s “next move” in their journey is by using analytics. Combining behavioral data with customer journeys gives sales and marketing professionals the ability to predict critical engagement points. Analytics can also help predict points of attrition, cross-sell opportunities, and market trends. MCH’s team of data scientists and engineers can help you map these important patterns to help solve complex business, sales, and marketing goals.

Predicting Critical Engagement Points

Combining behavioral data with customer journeys gives sales and marketing professionals the ability to predict critical engagement points, points of attrition, cross-sell opportunities and market trends.

MCH Analytics Services

Our solutions leverage our quality data and technology expertise and range from custom analytics services to enterprise IT development.

Data Mapping 

Data mapping is a free service provided by MCH that shows equivalent elements or schemas among multiple databases. Data mapping allows you to better integrate and match your data to standard source identifiers, enabling your data to be accessible, comparable and ingestible to multiple sources.

Enhanced ESP Report 

Get a deeper understanding of your audience segments. Using attributes from your existing data, along with MCH attributes, this report provides a longitudinal look at defining characteristics such as product type, market segment, geography, buying patterns and more.

Customer Modeling 

MCH takes a multi-tiered approach to customer modeling. Customers may choose one or all three tiers, depending on their needs.

Tier One-Custom Profiling

Understand more about your customers, buying behavior, and sales and marketing strategies by combining your business data with the power of MCH data and analytics. Our data science team leverages the power of cloud computing, statistical modeling, and the latest machine learning techniques to create cost-effective, proven strategies that promote revenue and growth.

Tier Two-Cluster Analysis and Lookalike Audiences

Businesses want to know more about their customers. A cluster analysis is a way for businesses to categorize and organize a group of individuals based on similarities and differences. Understanding the differences allows businesses to focus efforts, expand messaging, and even develop products and services tailored to each group or cluster.

Tier Three-Propensity Modeling

Would you like to know what, when, and where your customers are likely to purchase? These questions, among others, are often answered by propensity models. Essentially, propensity modeling correlates customer characteristics with anticipated behaviors or propensities. MCH will score your customer segments to optimize many variables in your business—anything from how frequently to email clients and prospects, to maturation time needed to convert to a lead to a sale. These scores can often be appended to your CRM or marketing automation platforms.

MCH also helps customers identify new potential customers or lookalike audiences. We’ll analyze how prospects behave, or in some way, resemble your current customers. Bring in new customers who may not be aware of your brand, but meet similar characteristics of those who do, giving you a better chance of making your prospecting efforts successful.

List Fatigue and Decay 

Understand the rate of list decay/fatigue to improve engagement and response rates. On average, a typical B2B list decays at an annual rate of just above 23% per year.

Customer Lifetime Value 

In an era where sales and marketing professionals not only need to validate the success of their outreach programs, understanding the lifetime value of a customer is critical. MCH can help predict the net profit attributed to the entire future relationship with a customer.

Market Basket Analysis 

MCH can help identify patterns in your transactional data that tell you which products or services are often purchased together. Grow your business by understanding what products are key drivers of your business.

Customer Reactivation 

When competition is fierce, reactivating customers is an essential strategy for growth. MCH can provide campaign recommendations for markets that once were strong, but have since fallen off.

Enterprise IT Development

MCH can help you build tools and applications that are specific to your organization’s technology needs. Our services range from IT consulting to enterprise development and implementation.

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Amy Rambo, President

Amy Rambo

President - Ringleader

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The key to Amy’s success isn’t her ability to channel her inner cheerleader or ringleader on command, but it’s her knowing never to channel them at the same time.  Prior to her 10+ years at MCH, Amy held various positions in IT and technical development and leadership. Amy is passionate about her faith and her family. When not at MCH, she enjoys family time, riding horses, and traveling.  


Favorite Quote –“Challenges are what make life interesting and overcoming them is what makes life meaningful.”-Joshua J. Marine

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Ken Hughson, Chief Financial Officer

Ken Hughson

CFO - Money Maestro

Ken started working at MCH in the stone age when the accounting department was stocked with #2 pencils, erasers, and calculators.  With a tenure of 40+ years, Ken has reshaped the accounting department to include general accounting functions, payroll management, preparing financial statements, tax returns and developing strategic business reports.  In his spare time, Ken spends time cheering on the Northwest Missouri State Bearcats, enjoying his grandchildren, and relaxing with family.    


Favorite Quote –“Baseball is 90 percent mental. The other half is physical.” Yogi Berra

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Angela Ridpath, Vice President, Marketing

Angela Ridpath

VP Marketing - Chief Storyteller

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Angela got into words early by writing and selling newspapers to her fifth-grade classmates at a nickel a pop.  She has a B.J. degree in Advertising from the University of Missouri’s School of Journalism and has worked with some of the nation’s largest brands, Capital One, MetLife, and Walmart to name a few.  Angela believes good marketing starts with data-driven audience insights. In her spare time, Angela enjoys spending time with her family, practicing yoga, and reading.


Favorite Quote – “The more you read, the better you’re going to become as a storyteller.” – Stan Lee

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Peter Long, Chief Executive Officer

Peter Long

CEO - Grand Poobah

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Peter is the grandson of Forrest E. Long, founder of MCH. Prior to taking over the family business, Peter worked in the Information Technology Audit Services group at Coopers & Lybrand in Boston, Massachusetts. His client work included many national companies, including Fidelity Investments, Lotus Corporation, Raytheon Corporation, Boston University, and Bank of Boston.  Peter is a visionary leader who has been instrumental in reshaping a 90+-year-old business into a leading data and technology solutions provider. Peter is an active member of over 15 professional associations including the Young Presidents’ Organization (YPO), Direct Marketing Association (DMA), Entrepreneurial Exchange and Helzberg Mentoring Program. In addition, he has served on the board of directors for the following not-for-profit organizations: Secretary of The Vision Research Center of Kansas City, Past President of The Kansas City Chapter of YPO, and The Freedom Writers Foundation. In his spare time, Peter enjoys traveling, skiing, and spending time with his family. He also enjoys reading and golfing.


Favorite Quote – “Don’t let the people who say it cannot be done get in the way of the people doing it!” Dr. Edwin T. Long


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Kelly Holder, Chief Information Officer

Kelly Holder

CIO - Chief Technical Ninjaneer

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Kelly packs 48 hours into a 24-hour day. It’s a good thing that we keep him fueled with an endless supply of Diet Mountain Dew.  Kelly has an impressive track record for improving efficiency, developing new capabilities, growing revenue, and creating works of art with his empty soda cans.  He holds multiple degrees and over a dozen professional certifications, has presented and published at multiple MIS conferences including the NCES, and was the lead data analyst and architect of the Kansas State Department of Education’s P20 database.  He’s a former college instructor and humanitarian who is passionate about education, his family, working with non-profits, and finding ways to give back to the community.

Favorite Quote – “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” – Bill Gates



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What People Are Saying

We buy from MCH Strategic Data on a regular basis having been impressed from the start with how helpful the team is with our initial data requests to processing the orders quickly. Victoria Lysons
Head of Marketing - Cardea Solutions
MCH was invaluable in helping me determine the list that would best fit my company, in addition to staying within my budget. Angie Taylor
TNT Fundraising LLC
Since switching to MCH, we’ve seen a drastic increase of metrics across the board –open rates, click through rates and our leads gathered through capture forms are much higher. Adam Bowers
Marketing Specialist Rakuten OverDrive
MCH has proven to be a true partner. Their team provided us with a variety of tools to allow us to easily access quality education data. We appreciate their excellent customer service and technical support. Liz Petersen
Marketing Manager Museum of Science

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