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Harness quality data and information

Today’s savvy businesses don’t just need data. They need to harness quality data and information to analyze and act more effectively. Data integration is a must for modern businesses to improve strategic decision making and to increase their competitive edge. MCH makes it easy to integrate our data into your sales and marketing stacks.

Data Integration

Improve strategic decision-making and increase your competitive edge.

Why Data Integration is Important

The only thing worse than a lack of data is an abundance of inaccurate data. While the lack of data can prompt one to action, having access to numerous low-quality pieces of information can be detrimental to a business. Integrating MCH Data into your business operations can enable your company to:

Combat Data Fatigue and Decay

Getting MCH data on a continuous basis will enable you to update names, phone numbers, emails and have access to popular attributes. This enables you to keep your sales and marketing funnel full while maintaining data hygiene to improve marketing programs and email deliverability.

Improve Data Hygiene

Eliminate the risk of manually updating data and improve overall data hygiene. Clean data improves sales and marketing efficiencies, email deliverability and more.

Real-Time Intelligence

Why wait for days to crunch numbers when you can have access to results in real-time! Improve speed-to-market and make more informed decisions faster.

MCH Data Delivery Options

Icon for MCH Data Cloud MCH Data Cloud
  • MCH builds relational databases that clients access in Azure environments.
  • Clients access MCH data when they want and need it.
  • Provides greater flexibility.
  • Gain insights on demand.
Icon for API API
  • REST style web services implementing the GET, POST and PUT HTTP methods available.
  • Clients can complete a broad range of tasks from linking and populating customer web forms to feeding existing infrastructure/CRM systems.
Icon for Datalocity DatalocityTM
  • Plug and play application that integrates MCH data into popular CRM and MAP’s.
  • Matches nightly, without overriding customer records.
  • Access and refresh MCH data in near-real-time.
  • Currently available for Salesforce, Marketo and HubSpot.
Icon for Infinite Access Infinite Access
  • ASP.NET application that provides detailed demographic information on schools, districts, and child care.
  • Includes sales support tools.
  • Download full contact records 24/7.
Icon for Secure FTP Secure FTP Clients who need a simple solution can get regular or on-demand datasets via FTP.

Enterprise IT Development

MCH can help you build tools and applications that are specific to your organization’s technology needs. Our services range from IT consulting to enterprise development and implementation.

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Amy Rambo, President

Amy Rambo

President - Ringleader

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The key to Amy’s success isn’t her ability to channel her inner cheerleader or ringleader on command, but it’s her knowing never to channel them at the same time.  Prior to her 10+ years at MCH, Amy held various positions in IT and technical development and leadership. Amy is passionate about her faith and her family. When not at MCH, she enjoys family time, riding horses, and traveling.  


Favorite Quote –“Challenges are what make life interesting and overcoming them is what makes life meaningful.”-Joshua J. Marine

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Ken Hughson, Chief Financial Officer

Ken Hughson

CFO - Money Maestro

Ken started working at MCH in the stone age when the accounting department was stocked with #2 pencils, erasers, and calculators.  With a tenure of 40+ years, Ken has reshaped the accounting department to include general accounting functions, payroll management, preparing financial statements, tax returns and developing strategic business reports.  In his spare time, Ken spends time cheering on the Northwest Missouri State Bearcats, enjoying his grandchildren, and relaxing with family.    


Favorite Quote –“Baseball is 90 percent mental. The other half is physical.” Yogi Berra

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Angela Ridpath, Vice President, Marketing

Angela Ridpath

VP Marketing - Chief Storyteller

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Angela got into words early by writing and selling newspapers to her fifth-grade classmates at a nickel a pop.  She has a B.J. degree in Advertising from the University of Missouri’s School of Journalism and has worked with some of the nation’s largest brands, Capital One, MetLife, and Walmart to name a few.  Angela believes good marketing starts with data-driven audience insights. In her spare time, Angela enjoys spending time with her family, practicing yoga, and reading.


Favorite Quote – “The more you read, the better you’re going to become as a storyteller.” – Stan Lee

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Peter Long, Chief Executive Officer

Peter Long

CEO - Grand Poobah

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Peter is the grandson of Forrest E. Long, founder of MCH. Prior to taking over the family business, Peter worked in the Information Technology Audit Services group at Coopers & Lybrand in Boston, Massachusetts. His client work included many national companies, including Fidelity Investments, Lotus Corporation, Raytheon Corporation, Boston University, and Bank of Boston.  Peter is a visionary leader who has been instrumental in reshaping a 90+-year-old business into a leading data and technology solutions provider. Peter is an active member of over 15 professional associations including the Young Presidents’ Organization (YPO), Direct Marketing Association (DMA), Entrepreneurial Exchange and Helzberg Mentoring Program. In addition, he has served on the board of directors for the following not-for-profit organizations: Secretary of The Vision Research Center of Kansas City, Past President of The Kansas City Chapter of YPO, and The Freedom Writers Foundation. In his spare time, Peter enjoys traveling, skiing, and spending time with his family. He also enjoys reading and golfing.


Favorite Quote – “Don’t let the people who say it cannot be done get in the way of the people doing it!” Dr. Edwin T. Long


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Kelly Holder, Chief Information Officer

Kelly Holder

CIO - Chief Technical Ninjaneer

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Kelly packs 48 hours into a 24-hour day. It’s a good thing that we keep him fueled with an endless supply of Diet Mountain Dew.  Kelly has an impressive track record for improving efficiency, developing new capabilities, growing revenue, and creating works of art with his empty soda cans.  He holds multiple degrees and over a dozen professional certifications, has presented and published at multiple MIS conferences including the NCES, and was the lead data analyst and architect of the Kansas State Department of Education’s P20 database.  He’s a former college instructor and humanitarian who is passionate about education, his family, working with non-profits, and finding ways to give back to the community.

Favorite Quote – “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” – Bill Gates



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What People Are Saying

We buy from MCH Strategic Data on a regular basis having been impressed from the start with how helpful the team is with our initial data requests to processing the orders quickly. Victoria Lysons
Head of Marketing - Cardea Solutions
MCH was invaluable in helping me determine the list that would best fit my company, in addition to staying within my budget. Angie Taylor
TNT Fundraising LLC
Since switching to MCH, we’ve seen a drastic increase of metrics across the board –open rates, click through rates and our leads gathered through capture forms are much higher. Adam Bowers
Marketing Specialist Rakuten OverDrive
MCH has proven to be a true partner. Their team provided us with a variety of tools to allow us to easily access quality education data. We appreciate their excellent customer service and technical support. Liz Petersen
Marketing Manager Museum of Science

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