K-12 Education

Our K-12 U.S. and Canadian education database is your most comprehensive, up-to-date resource for finding educator marketing lists, prospects and sales leads in North America. Whether you need to create a customized email or direct mail campaign, or supplement leads for your sales team, building a list for successful sales to schools and districts has never been easier.

Multifaceted Compilation – The Power of Many

MCH compiles data using a multitouch, multisource methodology, and continually refreshes the data. We annually update millions of institutional and personnel records combined to provide companies with the most accurate, comprehensive K–12 education database. Our two-source confirmation process is backed in corroboration with both NCES and SEA for our U.S. records, and internal vetting takes place prior to ever adding any source to the MCH database. We call that accuracy with a side of precision.

Dedicated Experts – Targeted, Trusted, Timely

Our commitment to delivering the best possible education data is supported by a team of full-time, U.S.-based researchers, product specialists, data analysts, engineers and technologists – all focused on driving better quality across four key indicators: accuracy, completeness of records, timeliness and coverage.

Public Record

In our U.S. markets, we leverage state and federal public sources to ensure our clients get maximum coverage. In Canada, the data is collected and verified from official provincial and government sources, among others, to enhance the core data with valuable elements. It also provides unique data not available through direct research methods.

Data Quality Delivered on Time

For the education market, timing is key. That’s why we roster the most current educator data as early in the school year as possible to set you up for success. We also measure our data quality and progress using several tools, with automated checks and balances to:

• Ensure data hygiene
• Append and confirm that the right information is linked to the right school
• Identify emerging job functions
• Flag schools that may have had significant changes for additional verification

But why stop there? Our team systematically audits completed campaigns to confirm our quality standards are met every time.