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K-12 Education

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The Highest Quality K-12 Education Data

Powered by research, analytics, and technology.

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MCH’s K-12 education database is your most comprehensive, up-to-date resource for finding educator marketing lists, prospects, and sales leads. Whether you need to create a customized email or direct mail campaign, or you are looking to supplement leads for your sales team, building a list has never been easier.


Multi-Faceted Compilation

MCH uses a multi-touch, multi-source methodology to update our comprehensive K-12 education database.  Verification, email permission-passing, and internal auditing take place prior to adding any source to the MCH database.


Dedicated Experts

Our commitment to delivering the best possible education data is supported by a team of full-time, U.S.-based researchers, product specialists, data analysts, engineers, and technologists focused on driving better quality across four key indicators – accuracy, completeness of records, timeliness, and coverage.


Public Record

MCH leverages state and federal public sources to ensure maximum coverage and to offer unique data not available through direct research methods.


Data Quality

MCH is committed to rostering the most current educator data as early in the school year as possible. We measure our data quality and progress using several tools, with automated checks and balances on our database to:

  • ensure data hygiene,
  • append and confirm that the right information is linked to the right school,
  • identify emerging job functions, and
  • flag schools that may have had significant changes for additional verification.

Our team systematically audits completed campaigns to confirm our quality standards are met.  

We Listen

Regularly survey education businesses to reveal new data elements relevant to the market.

We Ask

Customer feedback loops help us shape new product and service offerings.

We Convene

Face-to-face meetings with clients with the sole purpose of helping us stay ahead of the curve.

We Audit

Systematic audits to ensure quality, accuracy, and coverage.

We Innovate

Invest in cutting-edge technology and dedicated experts who are passionate about data and information.

MCH Email Quality

MCH email addresses are CAN-SPAM compliant and verified through multiple processes as well as proprietary methodologies. These validation processes remove invalid emails and give our clients higher quality emails for in-house use or MCH deployments. Due to the volatility of email addresses, MCH recommends updating email contacts on a regular basis.

Analytics Services

You can also count on MCH to translate K-12 data into the insights you need with MCH’s analytics services. Make more informed decisions - faster - to grow your business, retain more customers, and work more efficiently.

How analytics changes the game

  Enhanced ESP Report   Data Mapping   MCH Buyer Modeling   Customer Lifetime Value   Market Basket Analysis   Customer Reactivation   List Fatigue and Decay Analysis   Custom Analytics Projects


MCH has several plug and play applications that integrate with the most popular CRM and Marketing Automation Platforms. We also build custom integrations to fit any sales and marketing tech stack.

See how well we play with others
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What People Are Saying

"MoonPie loves MCH Strategic Data, To the Moon & Back... Thanks a ton for helping our team bring fresh-baked MoonPies to schools all across the U.S. so they have an opportunity to fundraise and reach their educational goals!"
"We buy from MCH Strategic Data on a regular basis having been impressed from the start with how helpful the team is with our initial data requests to processing the orders quickly. The quality of the data is also fantastic and we always generate a significant return on investment from our campaigns using the data straight away. I can highly recommend MCH Strategic Data, thank you MCH team for all your help!"
"We partnered with MCH Strategic Data on our Vision K-20 survey. We were able to leverage their valuable expertise and use their reliable data to promote our survey to thousands of educators."

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