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K-12 Education

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Access the Highest Quality Education Data

Powered by research, analytics and technology.

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Schools

125,258

School Personnel

5,593,750

School Administrator

135,739

School Districts

16,264

School District Personnel

291,577

Superintendent

15,032

 

MCH’s K-12 education database is your most comprehensive, up-to-date resource for finding educator marketing lists and sales leads. Whether you need to create a customized email or direct mail campaign, or you are looking to supplement leads for your sales team, building a list has never been easier.

Multi-Faceted Compilation

MCH uses a multi-touch, multi-source methodology to update our comprehensive K-12 education database.  Verification, email permission-passing and internal auditing take place prior to adding any source to the MCH database.  

Dedicated Experts

Our commitment to delivering the best possible education data is supported by a team of full-time, U.S.-based researchers, product specialists, data analysts, engineers and technologists focused on driving better quality across four key indicators – accuracy, completeness of records, timeliness and coverage.

Public Record

MCH leverages state and federal public sources to ensure maximum coverage and to offer unique data not available through direct research methods.

Exclusive MonitorTM Technology

To address the ever-changing education landscape and the churn of 15-20 percent of names and titles annually, MCH developed and continually updates school names via our proprietary Monitor technology.  

What is MCH Monitor Technology?

MCH Monitor Technology is one of the many innovations of MCH. This exclusive technology for K-12 education sets a new bar for data quality. Monitor listens in near real-time for changes that happen in schools across the nation.

We capture new teachers, remove teachers no longer at the school, update job function changes and more. Our customers automatically receive the most refreshed contact information possible, where every name and job function is verified and re-verified.  Because our revolutionary technology touches such a large volume of schools more frequently than any other provider, you’ll be able to get in front of prospects much faster than ever before.

Contact New Teachers Before Your Competition

MCH Monitor Technology gives you the ability to reach new teachers before your competitors do. You’ll have access to more new teachers at the start of school to begin building relationships right away. Because MCH is constantly refreshing the data throughout the year, you’ll have access to new teachers in near real-time!

MCH combines the power of over 90 years of industry insight with powerful technology to bring you the most updated K-12 data on the market.  

Get the most up-to-date personnel and building contact information available anywhere.

Get updated names, job titles, and email addresses in near real-time.

Get complete, accurate K-12 education data to power your business.  

Data Quality

MCH is committed to rostering the most current educator data as early in the year as possible. We measure our data quality and progress using several tools, with automated checks and balances on our database to:

  • ensure data hygiene,
  • append and confirm that the right information is linked to the right school,
  • identify emerging job functions, and
  • flag schools that may have had significant changes for additional verification.

Our team systematically audits completed campaigns to confirm our quality standards are met.  

We Listen

Regularly survey businesses to find new data elements relevant to the market.

We Ask

Customer feedback loops help us shape new product and service offerings.

We Convene

Face-to-face meetings with clients with the sole purpose of helping us stay ahead of the curve.

We Audit

Systematic audits to ensure quality, accuracy, and coverage.

We Innovate

Invest in cutting-edge technology and dedicated experts who are passionate about data and information.

MCH Email Quality

To protect the integrity of our clients’ brands, preserve their reputation as an emailer and ensure the success of campaigns and communications, MCH permission-passes email addresses to validate accuracy; educators may opt out of the MCH email database during this process, but few do. This gives our clients known deliverable email addresses for in-house use or for deployment through MCH or other providers. Clients may request refreshes of their email contacts monthly to produce optimal results.

Integrations

MCH has several plug and play applications that integrate with the most popular CRM and Marketing Automation Platforms. We also build custom integrations to fit any sales and marketing tech stack.

See how well we play with others
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Analytics Services

Translate data into the information you need with MCH’s analytics services. Make more informed decisions faster to grow your business, retain more customers and work more efficiently.

How analytics changes the game

  Enhanced ESP Report   Data Mapping   MCH Buyer Modeling   Customer Lifetime Value   Market Basket Analysis   Customer Reactivation   List Fatigue and Decay Analysis   Custom Analytics Projects

Enterprise IT Development

MCH can help you build tools and applications that are specific to your organization’s technology needs. Our services range from IT consulting to enterprise development and implementation.

Contact us to get started
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Amy Rambo, President

Amy Rambo

President - Ringleader

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The key to Amy’s success isn’t her ability to channel her inner cheerleader or ringleader on command, but it’s her knowing never to channel them at the same time.  Prior to her 10+ years at MCH, Amy held various positions in IT and technical development and leadership. Amy is passionate about her faith and her family. When not at MCH, she enjoys family time, riding horses, and traveling.  

 

Favorite Quote –“Challenges are what make life interesting and overcoming them is what makes life meaningful.”-Joshua J. Marine

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Ken Hughson, Chief Financial Officer

Ken Hughson

CFO - Money Maestro

Ken started working at MCH in the stone age when the accounting department was stocked with #2 pencils, erasers, and calculators.  With a tenure of 40+ years, Ken has reshaped the accounting department to include general accounting functions, payroll management, preparing financial statements, tax returns and developing strategic business reports.  In his spare time, Ken spends time cheering on the Northwest Missouri State Bearcats, enjoying his grandchildren, and relaxing with family.    

 

Favorite Quote –“Baseball is 90 percent mental. The other half is physical.” Yogi Berra
 

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Angela Ridpath, Vice President, Marketing

Angela Ridpath

VP Marketing - Chief Storyteller

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Angela got into words early by writing and selling newspapers to her fifth-grade classmates at a nickel a pop.  She has a B.J. degree in Advertising from the University of Missouri’s School of Journalism and has worked with some of the nation’s largest brands, Capital One, MetLife, and Walmart to name a few.  Angela believes good marketing starts with data-driven audience insights. In her spare time, Angela enjoys spending time with her family, practicing yoga, and reading.

 

Favorite Quote – “The more you read, the better you’re going to become as a storyteller.” – Stan Lee

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Peter Long, Chief Executive Officer

Peter Long

CEO - Grand Poobah

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Peter is the grandson of Forrest E. Long, founder of MCH. Prior to taking over the family business, Peter worked in the Information Technology Audit Services group at Coopers & Lybrand in Boston, Massachusetts. His client work included many national companies, including Fidelity Investments, Lotus Corporation, Raytheon Corporation, Boston University, and Bank of Boston.  Peter is a visionary leader who has been instrumental in reshaping a 90+-year-old business into a leading data and technology solutions provider. Peter is an active member of over 15 professional associations including the Young Presidents’ Organization (YPO), Direct Marketing Association (DMA), Entrepreneurial Exchange and Helzberg Mentoring Program. In addition, he has served on the board of directors for the following not-for-profit organizations: Secretary of The Vision Research Center of Kansas City, Past President of The Kansas City Chapter of YPO, and The Freedom Writers Foundation. In his spare time, Peter enjoys traveling, skiing, and spending time with his family. He also enjoys reading and golfing.

 

Favorite Quote – “Don’t let the people who say it cannot be done get in the way of the people doing it!” Dr. Edwin T. Long

 

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Kelly Holder, Chief Information Officer

Kelly Holder

CIO - Chief Technical Ninjaneer

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Kelly packs 48 hours into a 24-hour day. It’s a good thing that we keep him fueled with an endless supply of Diet Mountain Dew.  Kelly has an impressive track record for improving efficiency, developing new capabilities, growing revenue, and creating works of art with his empty soda cans.  He holds multiple degrees and over a dozen professional certifications, has presented and published at multiple MIS conferences including the NCES, and was the lead data analyst and architect of the Kansas State Department of Education’s P20 database.  He’s a former college instructor and humanitarian who is passionate about education, his family, working with non-profits, and finding ways to give back to the community.


Favorite Quote – “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” – Bill Gates

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What People Are Saying

MoonPie loves MCH Strategic Data, To the Moon & Back... Thanks a ton for helping our team bring fresh-baked MoonPies to schools all across the U.S. so they have an opportunity to fundraise and reach their educational goals! Rob Holder
MoonPie Fundraising Team
We buy from MCH Strategic Data on a regular basis having been impressed from the start with how helpful the team is with our initial data requests to processing the orders quickly. The quality of the data is also fantastic and we always generate a significant return on investment from our campaigns using the data straight away. I can highly recommend MCH Strategic Data, thank you MCH team for all your help! Victoria Lysons
Head of Marketing Cardea Solutions
We partnered with MCH Strategic Data on our Vision K-20 survey. We were able to leverage their valuable expertise and use their reliable data to promote our survey to thousands of educators. Karen Billings
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