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K-12 Education

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Access the Highest Quality Education Data

Powered by research, analytics and technology.

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Schools

125,357

School Personnel

5,713,744

School Administrator

135,946

School Districts

16,276

School District Personnel

294,434

Superintendent

15,068

 

MCH’s K-12 education database is your most comprehensive, up-to-date resource for finding educator marketing lists and sales leads. Whether you need to create a customized email or direct mail campaign, or you are looking to supplement leads for your sales team, building a list has never been easier.

Multi-Faceted Compilation

MCH uses a multi-touch, multi-source methodology to update our comprehensive K-12 education database.  Verification, email permission-passing and internal auditing take place prior to adding any source to the MCH database.  

Dedicated Experts

Our commitment to delivering the best possible education data is supported by a team of full-time, U.S.-based researchers, product specialists, data analysts, engineers and technologists focused on driving better quality across four key indicators – accuracy, completeness of records, timeliness and coverage.

Public Record

MCH leverages state and federal public sources to ensure maximum coverage and to offer unique data not available through direct research methods.

Exclusive MonitorTM Technology

To address the ever-changing education landscape and the churn of 15-20 percent of names and titles annually, MCH developed and continually updates school names via our proprietary Monitor technology.  

What is MCH Monitor Technology?

MCH Monitor Technology is one of the many innovations of MCH. This exclusive technology for K-12 education sets a new bar for data quality. Monitor listens in near real-time for changes that happen in schools across the nation.

We capture new teachers, remove teachers no longer at the school, update job function changes and more. Our customers automatically receive the most refreshed contact information possible, where every name and job function is verified and re-verified.  Because our revolutionary technology touches such a large volume of schools more frequently than any other provider, you’ll be able to get in front of prospects much faster than ever before.

Contact New Teachers Before Your Competition

MCH Monitor Technology gives you the ability to reach new teachers before your competitors do. You’ll have access to more new teachers at the start of school to begin building relationships right away. Because MCH is constantly refreshing the data throughout the year, you’ll have access to new teachers in near real-time!

MCH combines the power of over 90 years of industry insight with powerful technology to bring you the most updated K-12 data on the market.  

Get the most up-to-date personnel and building contact information available anywhere.

Get updated names, job titles, and email addresses in near real-time.

Get complete, accurate K-12 education data to power your business.  

Data Quality

MCH is committed to rostering the most current educator data as early in the year as possible. We measure our data quality and progress using several tools, with automated checks and balances on our database to:

  • ensure data hygiene,
  • append and confirm that the right information is linked to the right school,
  • identify emerging job functions, and
  • flag schools that may have had significant changes for additional verification.

Our team systematically audits completed campaigns to confirm our quality standards are met.  

We Listen

Regularly survey businesses to find new data elements relevant to the market.

We Ask

Customer feedback loops help us shape new product and service offerings.

We Convene

Face-to-face meetings with clients with the sole purpose of helping us stay ahead of the curve.

We Audit

Systematic audits to ensure quality, accuracy, and coverage.

We Innovate

Invest in cutting-edge technology and dedicated experts who are passionate about data and information.

MCH Email Quality

To protect the integrity of our clients’ brands, preserve their reputation as an emailer and ensure the success of campaigns and communications, MCH permission-passes email addresses to validate accuracy; educators may opt out of the MCH email database during this process, but few do. This gives our clients known deliverable email addresses for in-house use or for deployment through MCH or other providers. Clients may request refreshes of their email contacts monthly to produce optimal results.

Integrations

MCH has several plug and play applications that integrate with the most popular CRM and Marketing Automation Platforms. We also build custom integrations to fit any sales and marketing tech stack.

See how well we play with others
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Analytics Services

Translate data into the information you need with MCH’s analytics services. Make more informed decisions faster to grow your business, retain more customers and work more efficiently.

How analytics changes the game

  Enhanced ESP Report   Data Mapping   MCH Buyer Modeling   Customer Lifetime Value   Market Basket Analysis   Customer Reactivation   List Fatigue and Decay Analysis   Custom Analytics Projects

Enterprise IT Development

MCH can help you build tools and applications that are specific to your organization’s technology needs. Our services range from IT consulting to enterprise development and implementation.

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What People Are Saying

"MoonPie loves MCH Strategic Data, To the Moon & Back... Thanks a ton for helping our team bring fresh-baked MoonPies to schools all across the U.S. so they have an opportunity to fundraise and reach their educational goals!" Rob Holder
MoonPie Fundraising Team
"We buy from MCH Strategic Data on a regular basis having been impressed from the start with how helpful the team is with our initial data requests to processing the orders quickly. The quality of the data is also fantastic and we always generate a significant return on investment from our campaigns using the data straight away. I can highly recommend MCH Strategic Data, thank you MCH team for all your help!" Victoria Lysons
Head of Marketing Cardea Solutions
"We partnered with MCH Strategic Data on our Vision K-20 survey. We were able to leverage their valuable expertise and use their reliable data to promote our survey to thousands of educators." Karen Billings
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