K-12 School Administration

K-12 School Administrators can be found in ListBuilder by searching Job Functions under Schools or School Districts. You can find Administrative Job Functions including:

School administrators play a pivotal role in the decision-making processes related to school spending, operations, and budgeting. MCH's unique compilation efforts target a broad range of school administration professionals, crucial for effective educational marketing. These roles often extend beyond publicly available information, requiring specialized approaches for accurate data collection. It's important for marketers to recognize the varying roles and decision-making processes across different school sizes, and to target not just educators but also key administrative roles for comprehensive outreach strategies. Understanding the specific roles and how they may differ in larger versus smaller school settings can enhance targeting accuracy and campaign success.

TIP:  When targeting school administrations officials be aware that many types of officials might only exist in larger school environments.  When developing your marketing or contact strategy make sure you spend time understanding how job roles might be allocated in smaller schools.  A Transportation Director might be the principal in a small school.  A technology official might be the computer teacher in a smaller school environment.

TIP:  Depending on your service or product remember that district administration personnel and even school educators may play an important role in a buying decision process.  As noted in tip one – the size of the school can play a huge factor in who may be involved in a particular decision-making process.  The larger the school the more committees and diversified the decision-making process typically becomes and likewise the small the school the more centralized a decision-making process becomes.