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EdTech Marketing Data

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K-12 Marketing Data Built for EdTech Performance

Access verified district- and school-level decision-maker data across the U.S., updated monthly and built specifically for EdTech marketing.

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Nationwide K-12 Coverage at Scale

130,000+
K-12 Institutions
6.2M+
Personnel Records
4.7M+
Verified Email Addresses

Structured across public, private, charter, and specialized institutions—with built-in district-to-school hierarchy and ongoing roster monitoring covering approximately 80% of the K–12 educator population every 30 days.

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MCH Strategic Data Is Built for Performance.

Not Padding

We back that up with measurable verification, deeper coverage, and direct human support. Here's what that means in practice:

MCH reviews 80% of K–12 school personnel changes every 30 days. More than 4 million educator and administrator records are evaluated during each monthly cycle, helping EdTech marketers reach current decision-makers with greater confidence.
MCH provides 500+ job functions and 4.7 million educator email addresses. That breadth allows EdTech marketers to reach the right roles across schools and districts without relying on broad, rolled-up job categories.
Self-serve tools available 24/7, combined with direct access to experienced K-12 data specialists.
Faster answers. Faster turnaround.
MCH provides marketing solutions designed to maximize ROI — including email deployment, programmatic ABM, custom models, APIs, and cloud-based integrations.

 

Data That Holds Up Under Scrutiny

EdTech campaigns require precision — not inflated counts.

Review a representative sample file built around your targeting criteria and see how verified data and flexible segmentation translate into real campaign performance.

No obligation. Just clarity.

 

How MCH Stands Apart
A simple snapshot of what “built for performance” looks like in practice.
 
MCH Strategic Data
Typical Vendor
> ONGOING ROSTER MONITORING 80% of K–12 school personnel changes reviewed every 30 days  Annual or less frequent updates
> DETAILED JOB-FUNCTION SEGMENTATION 500+ job functions Often fewer / rolled up
> VERIFIED EMAIL COVERAGE 4.7M+ verified educator email addresses Often more limited coverage
> DISTRICT-TO-SCHOOL HIERARCHY Built-in Not always available
> K-12 DATA SPECIALIST SUPPORT Direct access to a real human Ticketing / limited support
> ACTIVATION & INTEGRATION OPTIONS Email deployment, ABM, APIs and custom models Often data-only or more limited options

Want to see how this maps to your campaign? Scroll down to request a representative sample file.

Request Your Sample File

Tell us what you're targeting and our team will follow up with a representative sample file - typically within one business day.

Prefer to talk first? Contact our team and we'll help you scope the right audience.

 

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What People Are Saying

"We buy from MCH Strategic Data on a regular basis having been impressed from the start with how helpful the team is with our initial data requests to processing the orders quickly."
"MCH was invaluable in helping me determine the list that would best fit my company, in addition to staying within my budget."
"Since switching to MCH, we’ve seen a drastic increase of metrics across the board –open rates, click through rates and our leads gathered through capture forms are much higher."
"MCH has proven to be a true partner. Their team provided us with a variety of tools to allow us to easily access quality education data. We appreciate their excellent customer service and technical support."
"I have to say the MCH list platform is the easiest online list count/order system I have used.

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