As the baby boomers age, the need for nursing homes, retirement homes and assisted living communities increase. The aging population, in addition to a growing need to support patients with dementia, are factors that contribute to the growth of this sector. These facilities offer a broad range of services and spend money on consumables such as office supplies, cleaning supplies, technology, food services and more. MCH compiles demographic and firmographic data for nursing homes, retirement homes and assisted living facilities. Segment data by institution size, for-profit or non-profit status, services offered, and more. Build a list. Fill your funnel. Grow your business with MCH data.
The MCH Nursing Home/Retirement Home database is compiled by MCH’s dedicated research team of full-time U.S.-based researchers. Telephone surveys are used to update and validate job functions, demographic and firmographic information and services. Additional updates to the file are captured through client feedback. The database is USPS-approved CASS, LACS and National Change of Address certified. New institutions are added through web research and phone verification.
Email addresses for personnel are validated via a Permission Pass, in which we send the addressee an email explaining who we are and the services we provide, with an option to opt-out of receiving emails from our clients. This process makes sure that we have current and deliverable email addresses. Any addresses that "bounce" back as invalid addresses during the initial Permission Pass are removed from the database to improve the accuracy of the data. Additionally, to keep our data as fresh as possible, MCH removes bounced email addresses that are recorded from campaigns that we deploy internally through our Channel_e service.
Translate data into the information you need with MCH’s analytics services. Make more informed decisions faster to grow your business, retain more customers and work more efficiently.
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