Growing Market Size. Growing Buying Power.
The National Institute on Aging projects that by 2030 the number of people 65 years or older will increase to 1 billion worldwide — up from 500 million in 2006. That's 1 in every 8 people. An aging population means an increase in disabilities caused by age-related chronic diseases such as dementia, cardiovascular disease, cancer, or diabetes. In turn, the need for long-term care facilities like nursing homes, retirement homes, and assisted living facilities is growing rapidly. This market is expected to reach almost $740 billion by 2026.
Between the broad range of services this industry offers and predicted growth, its purchasing power is enormous. While you may expect these facilities to spend money on necessities like clinical staff, personal protective equipment, cleaning products, and medical supplies, it also purchases a significant amount of consumables such as office supplies, technology, food services, and more. With a market of this size and its projected buying power, opportunities abound. Consequently, it is more important than ever for businesses selling to long-term care and related institutions to have the right data intelligence to stay competitive.
Data Intelligence You Need - Now
MCH compiles demographic and firmographic data for multiple sectors of the long-term care market such as nursing homes, retirement homes, and assisted living facilities. You can build and purchase a quality contact list by institution size, for-profit or non-profit status, services offered, and more, in minutes with our self-service ListBuilder tool.
The MCH long-term care database is continuously compiled by our dedicated research team of full-time U.S.-based researchers. Telephone surveys are used to update and validate job functions, demographic/firmographic information, and services. Additional updates to the file are captured through client feedback. It's also USPS-approved CASS, LACS, and National Change of Address certified. New institutions are added through web research and phone verification.
Email addresses for personnel are validated via a Permission Pass, in which we send the addressee an email explaining who we are and the services we provide, with an option to opt-out of receiving emails from our clients. This process makes sure that we have current and deliverable email addresses. Any addresses that "bounce" back as invalid addresses during the initial Permission Pass are removed from the database to improve the accuracy of the data. Additionally, to keep our data as fresh as possible, MCH removes bounced email addresses recorded from campaigns that we deploy internally through our Channel_e services.
Take your long-term care market data to the next level with MCH’s analytics services. We can help you translate your data into the insights you need to make more informed decisions - faster - resulting in business growth, customer retention, and a more efficient workplace.
MCH has several plug and play applications that integrate with the most popular CRM and Marketing Automation Platforms. We also build custom integrations to fit any sales and marketing tech stack.See how well we play with others
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