Dental Practices

The dental industry is approximately a $120 billion industry and projected to grow.  Growth in this industry is stemming from our aging population, the rise in popularity of cosmetic dentistry and Medicaid expansion.  Adding this desirable target audience to your sales and marketing campaigns could lead to incremental growth. That said, it requires complex targeting, building your campaigns on a solid foundation of quality data and knowing how to get past the gatekeeper, who is most likely the office manager.   MCH’s dental practices data includes demographic and firmographic data on dentists’ offices. Segment by dental specialty and other attributes. Build a list. Fill your funnel. Grow your business with MCH dental practice data.

Compilation and Update process

MCH’s dental practices database is updated on a quarterly basis.  The database is NCOA (National Change of Address) and CASS (Coding Accuracy Support System), a USPS process for address accuracy, certified.  Each record is verified by phone when MCH receives information from trusted sources that indicates a change has occurred. There are hundreds of sources in which MCH uses to record changes or confirm, “no change.” Additionally, MCH has many client partnerships where changes are captured from live marketing campaigns. New practices and providers are added to the database during this process. MCH’s evidence-based approach is the backbone of our U.S.-based research center’s business model.

Email Quality

MCH permission-passes all email addresses in this database. We send the addressee an email explaining who we are and the services we provide, with an option to opt-out of receiving emails from our clients. This quality assurance process makes sure that our email deployments are CAN-SPAM compliant, and any addresses that "bounce" back as invalid addresses during the initial permission-pass process are cleaned from the database to improve the accuracy of the data. Additionally, MCH records bounced or undeliverable email addresses for emails deployed through our internal Channel_e service and removes all invalid addresses from the database, keeping the data fresh.