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September 24, 2019  |  Angela Ridpath

The Importance of Quality STEM and STEAM Teacher Marketing Lists


K-12 education is more complex today than it has been in the past. Today, more than ever before, it’s important to ensure that students are prepared with knowledge and skills to solve problems and make sense of information. They also need to understand how to gather and evaluate evidence to make decisions. These are the kinds of skills that students develop in science, technology, engineering and math, and creativity or art—disciplines collectively known as STEM and STEAM. 


Marketing to STEM and STEAM Teachers

STEM and STEAM teachers are responsible for building their students’ skills in the disciplines of science, technology, engineering, math and art. But, because this is an emerging field in K-12 education, it’s not always the art teacher or the science teacher who are responsible for making STEM and STEAM product and curriculum decisions at schools and districts.    


Getting a Marketing List of STEM and STEAM Teachers  

MCH recently compiled and verified STEM and STEAM teachers at schools across the country. We’ve made it easier than ever to build a quality marketing list of STEM and STEAM teachers. There are approximately 11,000 STEM Coordinators that we have identified as making decisions on products, curriculum and supplies for STEM and STEAM initiatives. Also, MCH has identified almost 2,000 STEM and STEAM directors. If you are needing a direct mail or email list of STEM and STEAM teachers, contact your MCH Relationship Manager for detailed counts and information.    


Funding for STEM and STEAM Education

ESSA’s Title IV-A authorizes activities that support a well-rounded education, including STEM and computer science, supporting safe and healthy students, and ensuring the effective use of technology.  

According to recent MCH and CatapultX research, schools and districts are looking to spend money on STEM and STEAM initiatives in the following categories:  

  • Robotics  
  • Makerspaces  
  • Games   
  • Simulations  
  • Virtual Reality  
  • Adaptive Learning Technology  
  • Virtual and Remote Lab  


Frequently Asked Questions – STEM and STEAM Educators  

  • Question: Can MCH identify schools that have STEM and STEAM programs?   
  • Answer: Yes. MCH has identified over 24,000 schools that have STEM and STEAM programs.   
  • Question: What qualifies as a STEM and STEAM program?  
  • Answer: Several scenarios make up a school with a STEM/STEAM Program. It may be run by the school, district, parent organization, or from an outside group or agency. Many schools offer the program during school hours or after-school.  
  • Question: Can MCH identify where STEM and STEAM decisions are made?  
  • Answer: Yes. MCH has identified over 8,000 school districts that make STEM and STEAM decisions at the district level, and over 15,000 schools that make STEM and STEAM decisions at the school level.    

Contact your MCH Relationship manager at or call 800-776-6373 for more information on building a quality marketing list of STEM and STEAM teachers.   









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