February 28, 2019 | Angela Ridpath
Businesses lose millions of dollars annually due to poor quality data. MCH Strategic Data and HubSpot offer smart solutions to fix the problem. HubSpot users now have access to the cleanest, most updated MCH data available. Users save time, increase efficiencies, and make the most informed sales and marketing decisions.
KANSAS CITY, MO. (PRWEB) FEBRUARY 28, 2019
MCH Strategic Data, the leader in institutional data solutions, announced a strategic technology integration with the popular marketing automation and CRM platform HubSpot. DataLocity, the MCH solution, now enables HubSpot users to seamlessly integrate MCH’s quality data into their HubSpot instance. With DataLocity, HubSpot users are able to improve data hygiene while adding depth and dimension to their current database. In addition to filling data gaps, HubSpot users will also be able to add new MCH prospect data when needed. This feature is extremely valuable for businesses who need to keep a sales funnel full at all times.
“According to Gartner, the financial impact of poor quality data on organizations is $9.7 million per year,” said Angela Ridpath, VP of Marketing for MCH Strategic Data. “It can affect important business functions such as developing and planning sales territories to conversion rates of marketing campaigns.”
“MCH is continuously seeking ways to empower our customers to harness our data to the fullest potential,” said Ridpath. “DataLocity allows HubSpot users to access the cleanest, most updated MCH data available. Users save time, increase efficiencies, and make the most informed sales and marketing decisions.”