Skip Navigation
Prod V.4.0.0
MCH's eRespond

August 7, 2017  |  Angela Ridpath

K-12 Email Segmentation Made Easy



MCH Strategic Data makes it easy for marketing professionals to target and segment email campaigns based on those most likely to respond. The product, eRespond, uses Big Data from internal and external sources, including millions of emails deployed by MCH, to score and identify audience response behaviors. Having this insight upfront can boost email response rates and add lift to email campaigns.


MCH uses a proprietary unique process that incorporates multiple attributes per institution type and combines them with behavior data from millions of emails deployed by MCH. The eRespond product then weights each attribute based on importance, assigns individual scores and calculates a total score. An index is created, and each institution is placed into one of five categories ranging from most likely to respond to least likely to respond.


"Having this information upfront, before a campaign is built, provides critical insights into the audience and their anticipated behaviors," said Angela Ridpath, VP Marketing for MCH Strategic Data. "Developing a sophisticated segmentation strategy with customized offers just got simpler with eRespond."


The eRespond product is new to the K-12 education market and is available now through MCH Strategic Data. "We wanted to give our customers the tools and technology to reach hot leads faster, increase engagement and improve their email campaign results," said Ridpath.


Read the full press release.



Login Form

Create Account

Create Account Form

What People Are Saying

"We buy from MCH Strategic Data on a regular basis having been impressed from the start with how helpful the team is with our initial data requests to processing the orders quickly."
"MCH was invaluable in helping me determine the list that would best fit my company, in addition to staying within my budget."
"Since switching to MCH, we’ve seen a drastic increase of metrics across the board –open rates, click through rates and our leads gathered through capture forms are much higher."
"MCH has proven to be a true partner. Their team provided us with a variety of tools to allow us to easily access quality education data. We appreciate their excellent customer service and technical support."
"I have to say the MCH list platform is the easiest online list count/order system I have used.

Our Partners

Amazon Web Services Logo
Microsoft Logo
HubSpot Logo


School Update Signup Form

Need More Time?

Due to inactivity, you will be logged out within 5 minutes.

To stay logged in, please select Stay Logged In.

Lock iconLogout