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MCH's tips for email marketers

December 22, 2023  |  Ellen McGuyer

Email Tips for the Educational Marketer

In the world of educational marketing, email continues to be a predominant tool for reaching and engaging educators. However, navigating the complex environment of school and district email systems is no easy feat. With heightened security measures against malware and spam, educational marketers face unique challenges. Here are some essential tips to ensure your email promotions resonate effectively with educators.

The Power of Email in Education

Email promotions remain the most effective way to engage educators, yet crafting the right message is increasingly challenging due to heightened security in school email systems.

Targeting is Key

In today's email marketing landscape, the mantra is to target, target, target. Blasting emails to millions is no longer effective. MCH Strategic Data can assist you in precisely targeting your campaigns to reach the right educators, making every email count.

Security Alertness in Schools

Schools and districts are particularly vigilant against cyber threats, leading to robust email filtering systems. This environment requires marketers to be mindful and strategic in their email campaigns.

Navigating Email Filters

Randomizing your email list order and throttling sends over several days can help your messages avoid being flagged by district servers that handle a high volume of emails.

Compliance with Email Services

Every email should be run through a reputable spam identification service to ensure compliance with the strict filters employed by schools and districts.

Quality Email Lists for Better Engagement

The success of your email campaign heavily relies on the quality of your list. MCH Strategic Data offers high-quality, permission-passed teacher email lists that are regularly validated and purged of unresponsive contacts. This ensures your messages reach the right educators, enhancing both deliverability and engagement.

Upcoming Changes in Email Standards

Starting February 2024, Gmail will implement new requirements for bulk senders, including strong email authentication, one-click unsubscription, and adherence to spam rate thresholds. These measures will help ensure that emails reach their intended recipients and that unwanted messages are minimized. MCH is aligned with these changes, ensuring your campaigns meet these evolving standards. Learn more about these updates here.

Real-Time Adjustments

Monitoring email engagement is crucial. Marketers need to adjust their strategies in real-time if their original message isn’t resonating with recipients.

Leveraging Engagement Data

MCH tracks engagement levels for every email sent, allowing marketers to focus on responsive addresses and drop non-performers, thus increasing engagement and responsiveness.

Optimizing for Engagement

Beyond deliverability and open rates, focusing on engagement such as click-throughs and minimizing spam reports is crucial for a successful campaign. MCH can help marketers refine their strategies to maximize engagement and impact.


In conclusion, successful email campaigns in the educational sector require a blend of strategic planning, adherence to security protocols, and a focus on engagement and quality. By utilizing MCH Strategic Data's expertise and resources, educational marketers can navigate these challenges and effectively reach their target audience.



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"We buy from MCH Strategic Data on a regular basis having been impressed from the start with how helpful the team is with our initial data requests to processing the orders quickly."
"MCH was invaluable in helping me determine the list that would best fit my company, in addition to staying within my budget."
"Since switching to MCH, we’ve seen a drastic increase of metrics across the board –open rates, click through rates and our leads gathered through capture forms are much higher."
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