September 29, 2025  |  Ellen McGuyer

Email Best Practices for B2B Education Marketers in 2025

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When it comes to reaching K–12 educators and decision-makers, email is still one of the most powerful tools in a marketer’s toolkit. But as district firewalls get stricter, privacy laws evolve, and inbox competition intensifies, the margin for error is razor thin.

That’s why MCH Strategic Data created Email Best Practices for B2B Education Marketers 2025 – a guide designed to help education marketers cut through the noise and land in the inbox, not the spam folder.

CLICK HERE to get your copy!

Despite crowded inboxes, email remains one of the top ways educators say they learn about new products and services. When used strategically, it continues to be one of the most effective tools in an education marketer’s toolkit. At MCH, we’ve seen countless success stories—proving that even in 2025, a well-executed email campaign can cut through the noise and deliver real results.

Why Email Still Matters in K–12 Marketing

Marketers targeting schools and districts know that timing, relevance, and credibility make all the difference. A strong email campaign can:

• Deliver valuable insights directly to superintendents, principals, and educators.
• Support broader campaigns with personalized touches.
• Provide measurable engagement that helps refine your strategy.

But without following current best practices, even great content can go unseen.

What’s Inside the Guide

Our Email Best Practices for B2B Education Marketers 2025 provides step-by-step strategies to improve email performance, including:

• Deliverability essentials: Authentication, list hygiene, and avoiding bulk-send pitfalls.
• Engagement tactics: Crafting subject lines, preview text, and calls-to-action that educators respond to.
• Timing and frequency: Aligning campaigns with the rhythms of the school year and testing send times.
• Segmentation strategies: Tailoring messages by job role, region, and district needs for higher relevance.

Whether you’re new to K–12 email marketing or looking to refine your campaigns, this resource is packed with practical, actionable tips.

Download the Guide

Don’t leave your next campaign up to chance. Download your free copy of Email Best Practices for B2B Education Marketers 2025 today and start building emails that educators actually want to read.

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About MCH

For nearly a century, MCH has empowered educational marketers with the data, tools, and solutions needed to thrive. Our cutting-edge technology continuously updates and verifies millions of educator records, ensuring you have the most accurate information for your campaigns.

Use our free ListBuilder tool to explore our education data, or Contact Us to strategize as a team.