August 17, 2018 | Angela Ridpath
Today, businesses face immense challenges and fierce competition. They are trying to stay competitive in crowded marketplaces. They are also trying to understand their customers and find more customers in an efficient and cost-effective way. Businesses also have access to more data today than they did in the past. Marketers can see real-time results from digital campaigns, Google Analytics provides great details on who visits your website and what pages are most effective. Retail businesses can track product sales down to the skew number. Data is everywhere, but unless you have a team of data scientists and analysts at your disposal, trying to make sense of the data is difficult.
The Story of an Education Publisher
Recently, an education publisher came to MCH with a problem. They wanted to understand which institutions and education decision-makers were driving sales. Sales had increased year over year, but they wanted deeper insight into who was buying, what products were most profitable and how their marketplace had changed over the years. They not only needed these insights to drive their business, but they also wanted to base strategic planning on reliable information about their customers and the market situation.
How MCH Strategic Data helped
MCH’s team of data scientists analyzed buying patterns and institutional elements over a five-year period to create a custom profile. Actionable market segments emerged that allowed our client to identify buying habits and create personas of their ideal audience segments.
Steps to greater insight
There were four steps our team took to get the answers our client needed:
Our client found the MCH analysis extremely helpful, and they used the analysis to:
MCH helps our customers harness the power of our quality data and analytics to solve today’s marketplace challenges.
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