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Data Hygiene MCH

January 6, 2020  |  Angela Ridpath

Turn Bad Data Into Good Data – Adopt a Data Hygiene Strategy

Having a data hygiene strategy and implementing routine data hygiene processes can help you seize more growth opportunities. Let’s face it, data ages the minute you ingest it into your sales and marketing technology stacks, and old, outdated, and inaccurate data is the root cause for email deliverability issues, wasted marketing spend, and inefficiencies among sales teams.    


Seize New Opportunities  

Having a data hygiene partner like MCH can help you seize more growth opportunities. Simply put, MCH is the market leader in verified email coverage for schools and districts. Our customers who get our data delivered directly into their sales and marketing tech stacks have uncovered more quality prospects, more growth opportunities, and increased efficiencies across sales and marketing teams.    


Improve Operations  

Ingesting MCH’s data helps fill gaps, correct bad email addresses, and improves contact rate. Ingesting prospect data can also help sales directors more accurately define market territories. Sales teams are not only more productive by not spending valuable time reaching out to contacts that don’t exist or who have changed jobs, but morale also improves with better contact and success rates.    


Improve Marketing Return on Investment  

MCH has over 5 million verified school and district emails. Verified emails improve bounce rates and help you stay off of the dreaded blacklist. Education data also decays at a rate of 2% per month or 24% per year, so ingesting quality, verified emails int your marketing automation platform can help combat list decay.    


Contact an MCH Relationship Manager today to learn how we can help you turn bad data into good data.  



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What People Are Saying

"We buy from MCH Strategic Data on a regular basis having been impressed from the start with how helpful the team is with our initial data requests to processing the orders quickly." Victoria Lysons
Head of Marketing - Cardea Solutions
"MCH was invaluable in helping me determine the list that would best fit my company, in addition to staying within my budget." Angie Taylor
TNT Fundraising LLC
"Since switching to MCH, we’ve seen a drastic increase of metrics across the board –open rates, click through rates and our leads gathered through capture forms are much higher." Adam Bowers
Marketing Specialist Rakuten OverDrive
"MCH has proven to be a true partner. Their team provided us with a variety of tools to allow us to easily access quality education data. We appreciate their excellent customer service and technical support." Liz Petersen
Marketing Manager Museum of Science
"I have to say the MCH list platform is the easiest online list count/order system I have used. Darci Saunders
Director of Business Development - DMS

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