January 6, 2020 | Angela Ridpath
Having a data hygiene strategy and implementing routine data hygiene processes can help you seize more growth opportunities. Let’s face it, data ages the minute you ingest it into your sales and marketing technology stacks, and old, outdated, and inaccurate data is the root cause for email deliverability issues, wasted marketing spend, and inefficiencies among sales teams.
Having a data hygiene partner like MCH can help you seize more growth opportunities. Simply put, MCH is the market leader in verified email coverage for schools and districts. Our customers who get our data delivered directly into their sales and marketing tech stacks have uncovered more quality prospects, more growth opportunities, and increased efficiencies across sales and marketing teams.
Ingesting MCH’s data helps fill gaps, correct bad email addresses, and improves contact rate. Ingesting prospect data can also help sales directors more accurately define market territories. Sales teams are not only more productive by not spending valuable time reaching out to contacts that don’t exist or who have changed jobs, but morale also improves with better contact and success rates.
MCH has over 5 million verified school and district emails. Verified emails improve bounce rates and help you stay off of the dreaded blacklist. Education data also decays at a rate of 2% per month or 24% per year, so ingesting quality, verified emails int your marketing automation platform can help combat list decay.
Contact an MCH Relationship Manager today to learn how we can help you turn bad data into good data.