The MCH Registry of American Churches™ offers selections that will help you target the institutions most likely to respond to your offers. Our institutional list is kept tight, focused on churches with denominational affiliations, regular meeting places, and scheduled services. These institutions not only have needs for products and services, they are also more likely to have sufficient income to make purchases.

In addition to religious materials, churches are big users of janitorial supplies and equipment, audio-visual systems, office furniture and supplies, professional services, educational materials, food preparation equipment, sporting goods, and more.

There is no such thing as a “typical” American church. From a marketer’s view, there are many factors that influence a church’s buying power—and those factors aren’t represented in the selections available on general compiled business files. It’s common to select businesses based on their sales volume, number of employees, or number of years in business. When you think about it, none of these selections apply well to churches. For example, a church might have only two paid employees, but have annual expenditures of millions of dollars.

The response rates of various Church denominations often differ dramatically. To identify which denominations respond best to your offers, begin your list selection process with MCH’s free ESP™ Profile of your customer database. This detailed report compares your direct mail customers to our institutional database, revealing your strongest denominational segments. Contact your MCH sales representative for details.

Product Information
Download the MCH Beyond B2B Catalog here.