When you think safety and security, your mind may immediately jump to police and fire departments. However, the marketing opportunities for safety and security products go well beyond those two departments in the B2i world. Many institutions are responsible for the protection of large populations of students, patients, residents, or other patrons. Hospitals, nursing homes, schools, and correctional facilities are just a few of the organizations that have significant public safety concerns.
With MCH Strategic Data, marketers can easily reach the most important decision makers at a large variety of institutions and increase their response rates. The lists below indicate the best target audiences for most safety and security offers. For smaller types of institutions not shown below, we recommend targeting the director of the organization.
| Law Enforcement Organizations | |
| Type of Institution | Key Decision Makers |
| Police Departments | Police Chief |
| Sheriff’s Departments | Sheriff |
| Highway Patrol | Commanding Officer |
| Correctional Institutions | Administrator |
| Other Organizations | |
| Type of Institution | Key Decision Makers |
| Child Care Centers | Director |
| Churches | Pastor |
| City and County Government | Manager |
| Dental Offices | Office Manager |
| Libraries | Library Director |
| Hospitals | Security Director |
| Medical Practices | Office Manager |
| Nursing Homes | Chief Administrator |
| Public Health Departments | Director |
| Schools | Principal,
Resource Officer |
| School Districts | Superintendent,
Safety/Security Director |
To serve and protect the effectiveness of your marketing campaigns, promote your offers to the above key decision makers and enjoy increased response rates. Click below for a FREE quote today.
Toll Free 1-800-776-6373 (U.S. Only) | 1-660-335-6373 | Fax 1-660-335-4157 | sales@mchdata.com