The Human Resources Director is an important decision maker and should be a key component of your next B2i campaign. When you consider that the average institution is almost twice as large as the average business based on number of employees, the person responsible for those employees is someone you don't want to miss. HR Directors have broad responsibilities relating to daily operations and their puchasing decisions can span everything from office equipment and supplies to professional development materials. Be sure you include this key decision maker in your next campaign.