Doctors, nurses, and teachers all have to do it; they have to regularly attend classes to maintain their credentials. MCH Strategic Data helps many continuing education programs promote their classes and seminars to the appropriate professionals. There are a number of ways to increase the enrollment for these marketers.

Specialized medical education can be targeted to physicians from our Medical Practice file, but don’t miss the opportunity to select doctors from our other institutional databases, such as Hospitals and Ambulatory Surgery Centers.

You can reach important nursing decision makers in our healthcare institutions. Nursing directors at hospitals and nursing service directors at nursing homes provide a direct conduit to their whole nursing staffs. In addition, Home Health Services typically employ 25 or more nurses. Ask your MCH representative to help you target the decision makers who can enroll large numbers of nurses in your programs.

On the education side, MCH’s database of more than 5 million educators provides a wealth of continuing education opportunities. In addition to targeting the teachers by subject or grade, direct your efforts to the decision maker at the school or district office, including the Principal and the Professional Development Director.