The time for marketing to institutions in the healthcare segment is now. Healthcare providers are receiving billions of dollars under the American Recovery and Reinvestment Act—ARRA. The stimulus funds will benefit a broad range of institutions ranging from hospitals to public health departments. To put this market into perspective, consider that healthcare accounted for only 4.7% of GDP in 1960 while in 2008 the amount spent on healthcare was $2.4 trillion or 16.6% of GDP. The healthcare market has fared better than most businesses during the recent economic crisis. In fact, it is one of the few sectors that added jobs over the past few months.

The MCH hospital file is used by hundreds of clients, including Fortune 500 companies. Some of our clients place dozens of orders for our hospital data each year, basing their marketing strategy on the strength of our compiling efforts. The MCH hospital file is also a favorite of many of the nation’s leading list brokerages.

MCH understands the nuances of each of the files in our healthcare segment. You can develop a marketing plan from any combination of more than 100 physician specialties and subspecialties. Or choose from specific health services institutions such as diagnostic imaging centers and renal dialysis facilities. We can help you develop successful strategies for the growing home health market that serves more than 7.6 million people annually. If healthcare providers can utilize your offer, we can help you reach the decision makers at many healthcare institutions across the country.

NEW!  Hospital and Health Services Administrator emails
For years, direct marketers have relied on the quality of MCH's mailing lists to help them reach key decision makers at hospitals and health services institutions. We've taken our commitment to quality one step further and are now offering Channel_e™ email addresses for hospital and health services administrators. Click on the "Email" datacard at right for counts.

For more information about Channel_e Email Services, click here.

Glossaries
To view glossaries of MCH healthcare data terms, click here. 

Product Information
Download the MCH Beyond B2B Catalog here.