Local governments employ more than 8 million people. One of the most important things to remember about marketing to local governments is just how different they can be from one another. For example, targeting a mailing to the City Manager in a major metropolitan area can have a totally different outcome from targeting the City Manager in a smaller rural area.
MCH understands the local government market and can help you navigate through issues like timing of mailings, funding sources, and a multitude of purchase influencers.
Glossaries
To view glossaries of MCH government data terms,
click here.
Your complete guide to MCH lists, databases, and services
Download our comprehensive catalog. This essential resource describes the business-to-institution market, including complete coverage of MCH's offerings for the healthcare, education, government, and religion segments.
Local governments are a desirable market segment because they can have budgets equal to Fortune 1000 companies. They are big, growing, and recession-resistant. Marketers can improve the bottom line by gaining an understanding of the three key differences between government and private accounting and learning how to capitalize on budgeting and clean-up spending timeframes. The paper helps marketers learn how local governments operate, who makes the purchasing decisions, what criteria influence buying decisions, and how timing can play a critical role in the success of your marketing campaigns.
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