The time for marketing to local governments is now. The federal government is providing hundreds of billions of dollars in ARRA stimulus funds to institutions including local governments. There is approximately $300 billion in discretionary funding flowing down to the local government level. Administrators are responsible for determining how to spend the funding most effectively and within the guidelines provided by federal agencies. Many of the purchases can be made without going through a formal bid/quote process.

It's important to remember that some local governments control budgets equal to Fortune 1000 businesses. The impact of the economic crisis varies greatly from state to state and the fiscal condition of each state will influence how governors allocate ARRA discretionary funds. The months preceding the fiscal year end are a golden revenue opportunity for marketers. Make sure you get your offers in front of decision makers when institutions are engaged in 'clean-up spending' to ensure that all funds allocated to specific departments have been spent.

The MCH sales team is standing by to help you reach local governments. In addition, you can use other MCH resources including the StimulusMarketing.com website and BudgetAware™ Bulletin to develop a state-by-state marketing strategy.

Glossaries
To view glossaries of MCH government data terms, click here.

Product Information
Download the MCH Beyond B2B Catalog here.