The time for marketing to schools and school districts is now. The federal government is providing hundreds of billions of dollars in ARRA stimulus funds over the next 2 years to institutions including schools, school districts, and child care centers.

There are many factors that affect school budgets.

• ARRA funding mandates make it difficult to know if a particular purchase is a qualified purchase. 
• Schools are hesitant to spend because they don’t want to create a funding cliff. 
• Many states are experiencing reduced tax collections due to declining economic activity. 
• Home foreclosures and declining property tax values are eroding the tax base in some regions.

MCH can help you target the states with the strongest budgets, the schools with the largest funding increases, and the areas of the country that are the most stable. MCH has also developed resources including the StimulusMarketing.com website and BudgetAware™ Bulletin to help marketers develop a state-by-state marketing strategy.

NEW! School Administrator, Teacher, District Administrator, and Education Services Administrator emails
For years, direct marketers have relied on the quality of MCH's mailing lists to help them reach key decision makers at schools. We've taken our commitment to quality one step further and are now offering Channel_e™ email addresses for school administrators and teachers. Click on the "Email" datacards at right for counts.

For more information about Channel_e Email Services, click here.

UPDATED! BudgetAware™ Bulletin 
B2B marketers need to use a state-by-state strategy to achieve the best results in the current economic climate. The updated BudgetAware™ Bulletin has new information on state budget deficits and how those deficits are impacting funding to institutions.

Since many of our clients have a special focus on education institutions, we have spotlighted the estimated increase in State Fiscal Stabilization Funds (SFSF), Title I, IDEA, Early Childhood, and Technology funding dollars available to each state.

Click here to download the most recent bulletin.

Glossaries
To view glossaries of MCH education data terms, click here. 

Product Information
Download the MCH Beyond B2B Catalog here.