Lisa Schmucki, Founder and CEO of edWeb, presented a 60-minute session on how social media marketing can help marketers extend their outreach to educators, build stronger relationships with customers, deliver ongoing professional development, and get valuable product and marketing feedback.

The key takeaways from the webinar are that:

• Social networking/media is in its infancy in the education market.
• Early adopters, as with any new technology, tend to benefit the most.
• There is a tremendous need for systemic cooperation and improvement in education.
• ARRA funding for education totals $100 billion over 2 years. Much of that funding has been designated for innovative technology solutions to help improve education for all stakeholders.
• 75% of teachers learn about new products by word of mouth.

Ms. Schmucki provided information on specific institutional funding and who would be making the purchasing decisions at various institutions.

Here are just a few of the comments we received:

• "The webinar included a real life example of a dedicated social network that was relevant to the audience."
• "Clear information. Very informative."
• "I'm trying to decide on the best way to engage my customers. This might be the option."

Click here to listen to the webinar.

Click here to download a PDF of the presentation.