After our Recession Resistant Marketing webinar, 90% of survey respondents said they would change their 2009 marketing strategy based on the information presented. The 45-minute seminar by John Hood, President and Kirk Chritton, Director of Marketing, included an analysis of the economic and political climate, the impact on key vertical markets, regional trends, and action items marketers can incorporate into their business plans.

The key takeaway from the webinar is that Congress and the new administration are likely to push hundreds of billions of dollars in stimulus funds through government, education, and health institutions in 2009. John and Kirk provided action items to help marketers position their companies to get the maximum benefit from institutional markets in 2009.

Click here to listen to the webinar. The companion BudgetAware™ Bulletin is available for download here.