Free Webinar!
Business-to-Institution Marketing:
Optimizing the Value of the Purpose-Driven Industry  

Discover the value in the business-to-institution (B2i) market with a free webinar presented by MCH Strategic Data and Multi Service. This one-hour webinar defines institutions -– i.e. the .org, .gov, and .edu segments –- totaling more than 2 million in the United States. Institutions include healthcare facilities, places of worship, educational organizations, government entities, and other non-profits.

In this presentation, you’ll learn these important facts about the complex B2i market:

• How to adapt your marketing efforts to reach the decision maker
• How institutions conduct business and how they differ from businesses
• The complex process of billing and payments
• Plus, learn how to become an approved federal government vendor!

Presented by:
Kirk Chritton, Director of Marketing & Product Development, MCH Strategic Data
Mark O’Connell, President, Multi Service

Click here to view the webinar.

Click here to download a PDF of the presentation. The companion white paper is available here.