Reggie Brady shared her comprehensive knowledge regarding the power of email and how to use this channel effectively.

 

Overview

Email marketing presents the opportunity to generate qualified leads and increase revenues and profits. A recent study by Chief Marketer found 66% of marketers said they currently use email for lead generation; and an additional 11% reported they will begin email prospecting this year. And, the Direct Marketing Association reports that for every dollar invested in email, the return on investment is projected to be $42.08 in 2010. The ROI for email is almost double that of any other marketing channel.

 

In this webinar you’ll discover:

• The best sources and business processes for building email marketing lists
• What offers work best for lead generation 
• Insights on how to construct a landing page that captures more leads 
• Four most frequently overlooked registration opportunities

 

Listen today to learn more about the power of email and how to use this channel effectively.

 

Click here to listen to the webinar.

Click here to download a PDF of the presentation.  

 

 

Susan Meell, CEO of MMS Education, Lisa Schmucki, founder & CEO of edWeb.net, and John F. Hood, President of MCH, Inc. presented findings from a joint research study of educators' use of social networks and content-sharing tools. Key takeaways from the webinar include:

• Social networking sites have different appeal for teachers, librarians, and principals.
• Educators use different types of social networking sites for different purposes.
• Educators see value for social networking in many areas of education. 
• Selection of content-sharing tools varies for personal, professional, and classroom use. 
• Looking ahead, educators are more likely to join a social networking site dedicated to educators.

Here are just a few of the comments we received:

• "Hearing the results confirm what I was thinking about the status of SNS for educators." 
• "Lots of good information to share with our policy makers." 
• "It was all about the facts. The presenters were excellent and well informed." 
• "Thank you for doing this research and openly sharing the results with the world!"

Attendees were encouraged to contact any of the sponsors with additional questions or areas where they felt additional research would be beneficial.

 

Click here to listen to the webinar.

Click here to download the Final Report.  

 

 

MCH invited a special panel of leading education administrators from across America to share their insight regarding school spending and the impact of ARRA stimulus funding in 2009 and beyond.

 

Panelists for the webinar were Kim Brightwell, CFO of the Blue Springs School District in Blue Springs, MO and Marjorie Murray, Director of Special Projects at Seminole County Public Schools in Sanford, FL. The event was well attended and there were a number of targeted questions from our audience. Key takeaways from our panelists:

• They have been overwhelmed with emails and calls from vendors and have a difficult time sorting through inquiries and replying appropriately.
• They appreciate vendors who take time to understand their particular school district's needs and who were willing to work with them on delivery dates, payment schedules, etc.
• Marjorie and Kim agreed that they were more likely to give their attention to a strategically written direct mail piece that related a vendor's products and services to programs approved under the funding guidelines.

Feedback regarding the webinar content was positive and included high praise for our panelists. Here are just a few of the comments we received in response to the survey question "What did you like best about the webinar?":

• “The honest talk from two decision-makers in the trenches."
• "Confirmed our thoughts about volume/pressure being placed on administrators by suppliers."
• "Two educators doing different things so we could see both ends of the spectrum."

Attendees were reminded to utilize all of the MCH resources available including the BudgetAware™ Bulletin, StimulusMarketing.com, and white papers.

 

We apologize for a recording glitch during the webinar. To listen to the content in its entirety, you will need to listen to both parts of the webinar.

 

Click here to listen to Part 1 of the webinar.

 

Click here to listen to Part 2 of the webinar.

 

Click here to download a PDF of the presentation.

 

 

John F. Hood, MCH President and Kirk Chritton, MCH Director of Marketing presented a 60-minute session that provided B2B marketers with the foundation to build a profitable marketing strategy in 2009 by covering these topics:

• Understanding the differences between institutions and businesses can mean the difference between a flat year and a growth year.
• Why timing, message, size of purchase, and identifying the correct decision maker are critically important when marketing to institutions.
• The buying practices at institutions require specialized marketing databases. You will underperform if you rely solely on your customer file or response files.
• Institutions represent a $4.3 trillion market that is stable, consistently funded, and creditworthy.

Here are just a few of the comments we received:

• I liked the straight-forward, practical advice.
• Overall, it was a great webinar. I walked away with a lot of practical advice.
• It reaffirmed my current strategy.

Attendees were reminded to download MCH white papers and visit www.stimulusmarketing.com frequently for our on-going analysis of ARRA economic stimulus funding and the wealth of sales opportunities it’s creating for B2B marketers.

Click here to listen to the webinar.

Click here to download a PDF of the presentation.

 

Lisa Schmucki, Founder and CEO of edWeb, presented a 60-minute session on how social media marketing can help marketers extend their outreach to educators, build stronger relationships with customers, deliver ongoing professional development, and get valuable product and marketing feedback.

 

The key takeaways from the webinar are that:

• Social networking/media is in its infancy in the education market.
• Early adopters, as with any new technology, tend to benefit the most.
• There is a tremendous need for systemic cooperation and improvement in education.
• ARRA funding for education totals $100 billion over 2 years. Much of that funding has been designated for innovative technology solutions to help improve education for all stakeholders.
• 75% of teachers learn about new products by word of mouth.

Ms. Schmucki provided information on specific institutional funding and who would be making the purchasing decisions at various institutions.

Here are just a few of the comments we received:

• "The webinar included a real life example of a dedicated social network that was relevant to the audience."
• "Clear information. Very informative."
• "I'm trying to decide on the best way to engage my customers. This might be the option."

Click here to listen to the webinar.

 

Click here to download a PDF of the presentation.

 

 

John F. Hood, MCH President and Kirk Chritton, MCH Director of Marketing presented a 60-minute session that provided an analysis of the stimulus marketing bill and the revenue opportunities it represents for B2B marketers. The key takeaways from the webinar are that:

• The federal government is channeling hundreds of billions of dollars to institutions
• Large amounts of money will be released immediately
• Funding is not just for roads and bridges – there are many sales opportunities emerging
• Most B2B marketers already do substantial business with institutions
• Marketers need to use a distinct strategy to get the most from institutions

We provided information on specific institutional funding and who would be making the purchasing decisions at various institutions.

 

Here are just a few of the comments we received:

• "Good overview with significant categories of spend identified specifically."
• "Very thorough and well worth the time."
• "Good summary of the stimulus plan with specific numbers and targets. A number of good leads of where to go for more information."
• "I look forward to receiving the link to forward to others in our company. I appreciate the fact that the sales pitch was minimal."

Click here to listen to the webinar.

 

Click here to download a PDF of the presentation.

 

Please be sure to visit the new stimulus marketing website for our on-going analysis of the Federal economic stimulus program and the wealth of sales opportunities it’s creating for B2B marketers.

 

We’ve also created a LinkedIn group about Stimulus Marketing. You can join in the conversation at any time.

 

 

After our Recession Resistant Marketing webinar, 90% of survey respondents said they would change their 2009 marketing strategy based on the information presented. The 45-minute seminar by John Hood, President and Kirk Chritton, Director of Marketing, included an analysis of the economic and political climate, the impact on key vertical markets, regional trends, and action items marketers can incorporate into their business plans.

 

The key takeaway from the webinar is that Congress and the new administration are likely to push hundreds of billions of dollars in stimulus funds through government, education, and health institutions in 2009. John and Kirk provided action items to help marketers position their companies to get the maximum benefit from institutional markets in 2009.

 

Click here to listen to the webinar. The companion BudgetAware™ Bulletin is available for download here.

 

 

John Coe's presentation, How B2B Marketers Can Profit from the Untapped Institutional Market, applied the four direct marketing campaign elements to B2i. He provided techniques that can be implemented immediately to achieve greater success in marketing to institutions. Attendees learned more about:

• Profiling, Targeting and Segmentation – The B2B rules you need to break to get ahead with institutions.
• Offer Strategies – How to create relevant offers that resonate with decision makers at institutions.
• Sequency & Frequency of Contact – Navigating complex and collaborative institutional buying processes.
• Creative – Targeting your B2B promotion for maximum appeal to purpose-oriented buyers.

Click here to listen to the webinar. The companion white paper is available here.