Larry Buchweitz has joined the MCH sales team. Larry has more than 25 years of experience in the direct marketing industry with particular expertise in data driven solution sales. Prior to joining MCH, Buchweitz held senior sales positions with companies including Experian, CMG Direct, MKTG Education, MarketsOn Demand, and MDR. His experience includes creation of integrated direct marketing programs for education, retail, catalog, and publishing companies. Larry has a BA in Liberal Arts & Sciences from the University of Illinois, Chicago. As a Regional Sales Manager, Buchweitz is based in Chicago.

MCH Director of Sales, Joan Whitney said, "MCH is fortunate to have this talented industry veteran join the team. Larry has consultative sales experience and is very familiar with the institutional market. His expertise will enable him to make an immediate contribution to our team."

MCH is America’s leading compiler of business-to-institution (B2i) databases and mailing lists. The MCH database features information on 1.1 million institutions and more than 8 million decision makers. The largest institutional markets include governments, hospitals, medical practices, schools, school districts, and churches. MCH also provides custom telephone research and data processing services.