Sweet Springs, MO – January 20, 2012 – MCH Strategic Data, America’s leading compiler of business-to-institution (B2i) databases and mailing lists, today announced it has created a new Product Innovation department. This department will be headed up by Kirk Chritton, the newly named Director of Product Innovation.

Mr. Chritton has over 20 years of experience in marketing and product development. He joined MCH Strategic Data as Director of Marketing in 2000 and served in this role until being named Director of Product Innovation.

The Product Innovation team will be responsible for creating a continuous stream more...

Sweet Springs, Missouri – December 19, 2011 – MCH Strategic Data announced today that Liz Petersen has joined the company as a Sales Manager for direct accounts effective December 13, 2011. In this role, Petersen will work closely with MCH clients to develop successful direct and database marketing strategies.

"MCH is excited to have Liz as part of our team," MCH's Director of Sales Joan Whitney said. "With her strong background and knowledge of data marketing and list services, Liz will be a valuable resource to MCH and our clients in providing insight on direct mail and email marketing, research, and more...

Sweet Springs, Missouri – December 6, 2011 – MCH Strategic Data, America’s leading compiler of business-to-institution (B2i) databases and mailing lists, today announced it has been awarded a five-year Federal Supply Service contract by the General Services Administration (GSA). Under the contract (GS-07F-0703X), MCH Strategic Data can supply data for emergency response planning purposes to meet U.S. government agencies' notification needs.

"MCH Strategic Data is proud to play a key role in bringing quality data and resources to the federal sector," Peter Long, CEO of MCH Strategic Data, said. "As an experienced provider more...

Sweet Springs, Missouri – December 5, 2011 – MCH Strategic Data announced today that Tom Croarkin, formerly of Sonalysts, has joined the company as a Sales Manager for direct accounts effective November 7, 2011. In this role, Croarkin will work closely with MCH clients to develop successful direct and database marketing strategies.

“MCH is excited to have Tom on board,” MCH’s Director of Sales Joan Whitney said. “He will be a great asset and resource to MCH and our clients in providing insight into both the education and healthcare markets with his strong background in both fields.”

Croarkin began his career selling more...

Principals cite funding cuts as top issue; mobile technology as top improvement in learning environment

Sweet Springs, Missouri – November 28, 2011 – More than 80% of U.S. K-12 public school principals say that it is somewhat more difficult (57.7%) or much more difficult (26.8%) to provide an effective educational experience than in recent years, according to a national survey conducted by MCH Strategic Data, and edWeb.net. The survey of 529 public school principals was designed to identify the biggest challenges and advancements in America’s public more...

Sweet Springs, Missouri – October 19, 2011 – MCH Strategic Data announced that it is now offering enhanced email reporting to provide our clients with comprehensive, in-depth information on their Channel_e email deployments. The new Channel_e Enhanced Email Reports provides marketers with detailed statistics to help them understand what offers their customers responded to and which target market was the most responsive.

The reports take advantage of the extensive feature information in the MCH database to help marketers better understand their most responsive target audience, according to Kirk Chritton, MCH’s Director of more...

Sweet Springs, Missouri – September 19, 2011 – MCH Strategic Data announced today that Wilson Marketing Group (WMG) orders will be handled from MCH’s Sweet Springs headquarters. Inquiries for WMG early childhood marketing data should be directed to the MCH offices. MCH can be reached by phone at 1-800-776-6373 or by email at sales@mchdata.com.

MCH acquired Wilson Marketing Group in July 2011. WMG is a database management and market research firm that specializes in the early childhood market. Their institutional database encompasses 100,000 child care centers and over 114,000 more...

Sweet Springs, MO – September 9, 2011 – MCH Strategic Data will host a free 60-minute webinar on Wednesday, October 12, 2011. The webinar will discuss “10 Email Trends Guaranteed to Increase Your Success” for marketers. Reggie Brady, a leading authority on Internet direct marketing, will be the presenter for the webinar.

In this one-hour webinar, marketers will learn what they are doing right, what they are doing wrong, and what current online marketing media efforts they may be missing. New tips for spicing up email creative, including design standards for mobile, repurposing content, and video inclusion, will be shared. more...

Sweet Springs, MO – August 24, 2011 – MCH Strategic Data will host a free 60-minute webinar on Wednesday, September 21, 2011. The webinar will discuss “The Future of Early Childhood Marketing” for education marketers. MCH’s management staff will be hosting the webinar, and featured speakers include Peter Long, CEO; Mike Wilson, Early Childhood Market Specialist; Lynn Schear, Director of Research; and Joan Whitney, Director of Sales.

In this one-hour webinar, marketers will learn up-to-date information about MCH’s acquisition of Wilson Marketing Group, and how it directly benefits their data needs and reach in the more...

Sweet Springs, Missouri – August 15, 2011 – MCH Strategic Data announced today that Sarah Dall has been appointed the company’s new Broker Sales Manager. Dall is transitioning to this new role from her position as Sales Manager of the western region for MCH.

In the new role as Broker Sales Manager, Dall will be responsible for building awareness of MCH data marketing solutions and generating sales volume from the broker and reseller market. MCH Strategic Data is the leading provider of business-to-institution marketing data, including a comprehensive K-12 education database featuring more than 5 million more...

Sweet Springs, Missouri – August 8, 2011 – MCH Strategic Data announced today that it has acquired Wilson Marketing Group (WMG) of Los Angeles, California, including its educational database and assets.

Wilson Marketing Group is a database management and market research firm that specializes in the early childhood market. The WMG institutional database encompasses 100,000 child care centers and over 114,000 school-based pre-k and kindergarten programs. They also provide a separate database of nearly 200,000 licensed family day care residences and group care homes. WMG has been in business since 1979.

MCH Strategic Data more...

Sweet Springs, MO – August 4, 2011 – MCH Strategic Data and Multi Service Corporation announced today the publication of the white paper titled B2i: Business-to-Institution Marketing: Optimizing the Value of the Purpose-Driven Industry. The groundbreaking report highlights the importance of the B2i market and how B2B marketers can discover how to adapt their marketing efforts to be most effective in this niche market.

With the growth of institutions in the last six decades, they have grown at twice the rate as for-profit businesses. Institutions – i.e. the .org, .gov, and .edu segments –total more than more...