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Sarah Dall appointed Broker Sales Manager
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 Sarah Dall has been appointed the
company’s new Broker Sales Manager. Dall is transitioning to this new role from her position as
Sales Manager at MCH. In the new role, Dall will be responsible for building awareness of MCH data
marketing solutions and generating sales volume from the broker and reseller market.
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Register now for two free webinars
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Join MCH Strategic Data as we sponsor
two new webinars to increase your awareness and effectiveness. The two webinars are titled "The
Future of Early Childhood Marketing" and "10 Email Trends Guaranteed to Increase Your
Success."
 Attendees of “The Future of Early
Childhood Marketing” webinar will learn more MCH’s acquisition of Wilson Marketing Group, and how
it benefits their early childhood marketing efforts. Register today for this webinar, by
clicking here.
 Attendees of “10 Email Trends
Guaranteed to Increase Your Success” webinar will discover valuable tips on what they are doing
right, wrong, and ways to spice up their creative. Plus, find out if your company is a laggard, an
adaptor, or a leader in online marketing. Register now for this webinar, by
clicking here.
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Last Chance for back-to-school marketing…and
savings
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 Back-to-school is the
perfect time to start promoting your offers! Now that everyone is back to school, you can promptly
reach the education decision maker using MCH’s Channel_e email service to increase your response
rates. With our unique back-to-school promotion, you can market your offers multiple times at a
reduced cost. Hurry and take advantage of this limited-time email promotion today!
Click here
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Amazing Back-to-School deal:
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Buy 2,
Get 1 Free!
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OR
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Best Value!
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3 email deployments for the price of
2
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5 email deployments for the price of
3
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Meet MCH
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This is the latest in a series of feature stories for our clients to gain a better
understanding (and put a face with a name) of the MCH representatives they interact with regularly,
as well as insight into the MCH family and our company’s philosophy.
Susan Myler, Production Team Lead
MCH Strategic Data’s Response Lab
 What’s the recipe for “clean” data?
A complex process of adding just the right amount of ingredients like file cleaning, merge/purge,
and NCOA and CASS processing, then following it up with a dab of match and append, and topping it
off with a sprinkle of customer processing. That thorough and satisfying data recipe is cooked up
each day by one of MCH’s own data “chefs”—Susan Myler, Production Team Lead.
One of the things Susan enjoys in her
position is communicating with clients so they know what to expect in their data processing. “In
many aspects, we serve as the teacher and our clients are the students; while in other aspects, the
customers are the teacher and we are the students learning more about their unique processes. We
work hard to educate them on how MCH data is compiled and updated, how our internal processes are
constantly improving, and our plan of action for their data so they can achieve their marketing
goal.”
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Your Niche: Business Services
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This is the latest in a series of articles with focused marketing tips for various types of B2B
marketers.
Continue
for the full list of market niche recommendations.
 Institutions are an
ideal target for marketers of business services. This segment is huge and can span advertising,
insurance, finance, media, telecommunications, audiovisual, and technology. And, that’s just to
name a few.
The key decision makers fall into all
segments of institutional market: education, healthcare, government and religion. Depending on the
business product or service being promoted, marketers are able to target an audience that is most
likely to purchase their offers. Discover increased response rates (and profit) in your business
services marketing campaigns today!
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On the road with MCH
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DMA – Join MCH Strategic Data at the Direct Marketing Association’s (DMA) annual
conference on October 2-4, 2011, in Boston, Massachusetts. We’ll be exhibiting at Booth 2200. Make
plans now to stop by and see us.
Click here
to schedule a
FREE one-on-one consultation with an MCH representative to learn how to increase
your marketing response rates, or contact us at
sales@mchdata.com
or 1-800-776-6373.
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One more thing
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“To be successful, you have to have
your heart in your business, and your business in your heart.”
– Thomas Watson, Sr.
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