There is still time to register for the upcoming webinar How to Profit from the Vast Untapped Institutional Market. The webinar will be hosted by Jerry Reisberg, MCH Vice President of Business Development. Guest presenter is John Coe, President of the Sales & Marketing Institute. The webinar is scheduled for Wednesday, October 1st at 11:00 AM Eastern.

This free webinar features techniques you can implement immediately to achieve greater success in marketing to institutions. Coe applies the four direct marketing campaign elements to B2i.

• Profiling, Targeting and Segmentation
  You’ve got to break some of the B2B rules to get ahead with institutions. But which ones?
• Offer Strategies
  Relevant offers are essential to strong results. Are your B2B pitches missing the mark with institutions?
• Sequency & Frequency of Contact
  Institutional buying processes are complex and collaborative. Find out how to target the true decision makers.
• Creative
  Target your B2B promotion for maximum appeal to purpose-oriented buyers.

Don't miss this opportunity to learn how to get your "unfair share" of the large business-to-institution (B2i) market waiting for you!

Click here to register for the free webinar.

 

Repeat Reminder from our August B2i Today Newsletter:
Education marketers need to act now to capitalize on the October–January purchasing cycle. Several hundred districts have been awarded large increases in Title I funding for the 2008-09 school year. Districts receiving an increase of more than $400,000 will be spending the unexpected windfall beginning in October. The school-wide Title I schools in these districts should have significant funds to implement new curriculums. In addition, districts that had significant increases in Title I funding for the 2007-2008 school year may still have carryover funds that must be spent during the 2008 calendar year.

Call your MCH representative today to find out where you should be targeting your campaigns.

As America's schools strive to meet the requirements of No Child Left Behind and other state and federal standards, there are a number of hot areas for education marketers. MCH has phone verified the name of the Special Education Key Decision Makers at every school in America. These educators control the purchasing decisions on billions of IDEA special education dollars. Although the job title may be "special needs coordinator" or "principal," this person is the essential point of contact for special education products and services.

Click here to review datacards that are suitable for marketers of Special Education products and then call your MCH sales representative to get a count on those "why didn't I think of that?" institutions you may have missed.

DMA 08
October 12-14
Las Vegas Convention Center
Booth #434
Stop by and visit with the MCH team including Peter Long, John Hood, Jerry Reisberg, Dan Goss, and Dave Harrison

Click here to request a quote for any of MCH's institutional databases and services.