For years, direct marketers have relied on the quality of MCH's mailing lists to
help them reach key decision makers at hospitals and schools. We've taken our commitment to quality
one step further and are now offering Channel_e™ email addresses for hospital administrators,
school administrators, and teachers.
Channel_e™ provides a comprehensive and multi-channel solution to your marketing needs. Now
you can use a one-two punch from mailbox to inbox to reach institutional decision makers who are
ready to respond to your offers. Research shows that response rates increase when you supplement
your print offers with email campaigns. Rely on MCH's quality as you develop your next campaign.
Change the channel to Channel_e Email Services from MCH.
Click here to view Channel_e
datacards.
MCH Response Lab Director
On November 23, 2008, the new USPS Move Update standards take effect. On that date and thereafter, all mailers who are using Standard Mail or automation-rate and presort-rate First-Class Mail must comply with the new standards.
Mailings that are not compliant will likely be subject to financial penalties. According to the August 11, 2008 edition of Business Mailers Review, “Standard mailings that don’t comply with the new Move Update requirements that go into effect Nov. 23 are looking at a penalty of 7 cents per address across the [entire] mailing.” Click to continue
You can still take advantage of John Coe's October 1st presentation, How B2B Marketers Can Profit from the Untapped Institutional Market on the MCH website. In the webinar, Coe applied the four direct marketing campaign elements to B2i. He provided techniques that can be implemented immediately to achieve greater success in marketing to institutions. Attendees learned more about:
- Profiling, Targeting and Segmentation – The B2B rules you need to break to get ahead with institutions.
- Offer Strategies – How to create relevant offers that resonate with decision makers at institutions.
- Sequency & Frequency of Contact – Navigating complex and collaborative institutional buying processes.
- Creative – Targeting your B2B promotion for maximum appeal to purpose-oriented buyers.
Click here to listen to the webinar.
Click here to
download the companion white paper.
The economic turmoil has everyone, including direct marketers on edge. Although no
business or entity is recession proof, institutions are more recession resistant than most
businesses. David Leonhardt's article in the October 3, 2008
New York Times should provide some comfort to marketers who are targeting the government
and healthcare sectors. Note the major exception to the bleak hiring reports in the last sentence
of this brief excerpt:
"The government is out with more bad economic news this morning: The job market began to
deteriorate even before the financial crisis reached a more serious stage two weeks ago.
Employers cut 159,000 jobs in September, more than twice as many as in August or July, the
Labor Department reported. It was the biggest monthly decline since 2003, when the economy was
still losing jobs in the wake of the 2001 recession. . .
The job losses continued to be heaviest in industries tied to the housing market, like
construction and real estate. But retailers, manufacturers, restaurants and hotels also shed jobs.
Government agencies and health-care employers – like hospitals and doctors’ offices – added
jobs, as has been typical in recent years.
"
Economic conditions and shrinking budgets create a multitude of opportunities for marketers of fundraising products. Public and private schools with classroom needs, parent-teacher organizations, or extracurricular programs are a logical first choice when developing a marketing campaign. In addition, you can extend your reach to other institutions that sponsor youth programs including churches, day care and childcare facilities, city and county governments, libraries, hospitals, and even senior centers.
Click here to review datacards that are suitable for marketers of fundraising products and then call your MCH sales representative to get a count on those "why didn't I think of that?" institutions you may have missed.
Click here to request a quote for any of MCH's institutional databases and services.
Toll Free 1-800-776-6373 (U.S. Only) | 1-660-335-6373 | Fax 1-660-335-4157 | sales@mchdata.com