Now's the Time for Institutions!
There are many revenue opportunities in the business-to-institution market that you can take advantage during times of economic turmoil. Now, more than ever, direct marketers need to carefully evaluate their campaigns to ensure that they get the highest return on their marketing investment. MCH has conducted extensive research and created an updated BudgetAware™ Bulletin designed to help you precisely target your campaigns and spend your marketing dollars more effectively. The November edition includes commentary about the impact of the financial and housing crises on businesses and institutions by MCH President, John Hood. In addition, we've prepared a state-by-state guide to help you see the areas most affected by economic conditions. Click here to download the latest BudgetAware™ Bulletin.
MCH Response Lab Director
On November 23, 2008, the new USPS Move Update standards take effect. On that date and thereafter, all mailers who are using Standard Mail or automation-rate and presort-rate First-Class Mail must comply with the new standards.
MCH is pleased to announce that the MCH database is compliant with the new Move Update requirements. When you order from MCH, you can rest assured that the data in your order meets the new requirements. MCH will provide a Move Update Compliance Statement and an NCOA Link® Processing Certificate with every order of MCH-compiled data. Click to continue
Dawn McMullan interviewed MCH Director of Marketing,
Kirk Chritton, about marketing
to religious institutions. Marketers seeking to target the religious segment of B2i need to
remember that these institutions are particularly sensitive to message and content. According to
Chritton, "It can be tricky to make sure you have appropriate creative material that isn't overly
denominational. Some people may be offended if it's a mistargeted message." Chritton's statement
was echoed by John Bagwell of Bagwell Promotions in Dallas. As a general rule,
business-to-institution marketers who adjust their message and creative materials to match an
institution's purpose typically receive higher response rates.
Click
here to read more about marketing to religious institutions.
In case you missed it – Reprinted from B2i Today October 2008
For years, direct marketers have relied on the quality of MCH's mailing lists to
help them reach key decision makers at hospitals and schools. We've taken our commitment to quality
one step further and are now offering Channel_e™ email addresses for hospital administrators,
school administrators, and teachers.
Channel_e™ provides a comprehensive and multi-channel solution to your marketing needs. Now
you can use a one-two punch from mailbox to inbox to reach institutional decision makers who are
ready to respond to your offers. Research shows that response rates increase when you supplement
your print offers with email campaigns. Rely on MCH's quality as you develop your next campaign.
Change the channel to Channel_e Email Services from MCH.
Click here to view Channel_e
datacards.
What's the secret to avoiding decline in a tough market?
We recently visited with Laura Bruck, Vice President of Marketing and Customer Relations for
Raymond Geddes about trends in the education market. Laura indicated that for the first time in
many years, the education division at Raymond Geddes has been outperforming the retail division.
She said, "The school side of our business has looked strong for several months. During a previous
recession, I worked at a company in the education market and when the economy was down, our
business held steady."
Click to continue
If you are marketing to religious institutions, now is the time you need to have your offers in the hands of decision makers. The holiday season is always a peak member donation time for churches. This year, it is very important to capitalize on the holiday cash flow increase at religious institutions since the economic situation may impact charitable giving in 2009. Contact your MCH Sales Representative today to find out how denomination, church size and wealth scores can used to improve the results of your direct marketing campaign.
Click here to see datacards for religious institutions.
Institutions need office supplies from pens and pencils to office equipment to
operate on a daily basis. If you are a marketer of office supply products, the institutional market
should be one of the top priorities when you're developing a mailing campaign. This lucrative niche
spans all segments of the B2i market and deserves a careful look.
Click here to review
datacards that are suitable for marketers of office supplies and then call your MCH sales
representative to get a count on those "why didn't I think of that?" institutions you may have
missed.
We're in the planning process for the 2009 monthly B2i Today newsletters. Several of you have provided feedback on previous content. If there is a particular topic you'd like us to research or discuss in 2009, please let us know by calling your MCH Sales Representative or emailing Jackie Finnegan at jackief@mailings.com. We look forward to hearing from you!
Click here to request a quote for any of MCH's institutional databases and services.
Toll Free 1-800-776-6373 (U.S. Only) | 1-660-335-6373 | Fax 1-660-335-4157 | sales@mchdata.com