| |
DMA Advocates to Protect Marketers
|
| |
 The Direct Marketing Association
(DMA) has been working hard to promote and/or fight key legislative issues that impact your
business and our industry. The DMA has made recent strides for marketers on the “Do Not Track”
registry for data privacy, as well as fighting an attempt to raise postage ten times the rate of
inflation.
Data privacy legislation is one of the
hottest topics among politicians. DMA is in the forefront of the fight to ensure…
click to continue
reading the full story.
|
| |
Your Niche: Information Technology (IT)
|
| |
This is the latest in a series of articles with focused marketing tips for various types of B2B
marketers.
Continue
for the full list of market niche recommendations.
In this age of technology, almost all
institutions use computers to conduct daily business. If you’re a “techie” marketer selling
computer hardware, software, or solutions, MCH can provide you with access to qualified and
responsive IT decision makers. The targeted accuracy and efficiency in your marketing campaigns
will compute to increased response rates.
Hospitals, government offices,
schools, and other institutions spend billions of dollars each year on computer hardware, software,
supplies, and solutions. The most successful business-to-business IT providers…
click to continue
reading the full story.
|
| |
Use-it-or-lose-it budget requirement works in your
favor
|
| |
TRIPLE your marketing efforts! Act now to reach administrators and teachers who
are planning their end-of-year spending. The “use-it-or-lose-it” budget requirement for schools
works directly in your favor…and with
three times the reach for the cost of one email deployment, it’s a win-win
situation! MCH’s Channel_e email database enables you to reach educators based on their job
function and school demographics. Get started on this amazing 3 for 1 offer today, because it ends
June 30th.
Click here
for more details.
|
| |
Reach 3 million educators at home…and save $$$!
|
| |
 Reach over 3 million
educator prospects at home via direct mail. Even though the educators are out of school for the
summer, it doesn’t mean they are out of touch with their classroom needs. By acting now, you can
take advantage of $49/M, a significant savings off regular rates! You’ll land right in the comfort
of an educator’s home without all the distractions of the workplace. To take advantage of this
money-saving direct mail offer,
click here
.
|
| |
MCH Strategic Data embraces social media
|
| |
 MCH Strategic Data is actively engaged in the social media space through Twitter,
LinkedIn, and Facebook. Please come “ follow” or “like” us on one, two, or all three social media
sites. You will discover helpful marketing solutions for your campaigns, product or database
updates, and upcoming tradeshow and events where you can visit with MCH personally.
To become an MCH “follower” on
Twitter,
click here
and read our latest “tweets.” Also, “follow” us on
LinkedIn
and discover additional networking business contacts that use our quality and accurate data.
And, finally, we would feel privileged if you would “like” us on
Facebook
.
|
| |
On the road with MCH
|
| |
 Come join us at the SIIA
(Software & Information Industry Association) Ed Tech Industry Summit from May 22-24, 2011, in
San Francisco, CA. Sales Director Joan Whitney and Sales Manager Sarah Dall will be attending and
representing MCH Strategic Data.
In June, MCH will be at the AEP
Content in Context tradeshow in Washington, D.C., June 6-9, 2011. Sales Director Joan Whitney and
Sales Manager Larry Buchweitz will be attending and representing MCH Strategic Data.
If you would like to schedule a
FREE one-on-one consultation
with an MCH representative to learn how to increase your marketing response rates, contact us
at
sales@mchdata.com
or 1-800-776-6373.
|
| |
One more thing
|
| |
“Computers are useless. They can only
give you answers.”
– Pablo Picasso
|
|
|
|
