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The importance of your customer profile
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 What are the top three things to
marketing success? Know your customer, know your customer, and, oh yeah, know your customer! With
MCH’s Enhanced Sales Potential (or ESP, as we like to call it, due to its insightfulness), you can
discover who the true customers are in your niche market.
The ESP profile is a complete market
penetration of charts, graphs, and…
click to continue
reading the full story.
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Your Niche: crafts & novelties
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This is the latest in series of articles with focused marketing tips for various types of B2B
marketers.
Continue
for the full list of market niche recommendations.
Are you looking to reach budding “
artists”? Well, if you’re a “crafty” marketer selling art supplies like craft kits, paints, or
scrap booking materials, MCH can provide a ray of light to your marketing campaigns, as well as,
brighten your response rates.
Schools are big buyers of craft
supplies and a logical first choice when developing a marketing campaign. You can begin by…
click to continue
reading the full story.
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Attend the FREE webinar "Going Mobile in the School
Market"
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 Do you know what’s going on
in today’s schools? Well, they have moved past the chalkboard to the worldwide web! Marketers can
learn how mobile technology has been incorporated into the classroom, and its affects on student
engagement and the learning environment. The results might just surprise you!
Click here
to reserve your space at this free webinar.
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MCH announces increased Home Connect™ counts
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 MCH Strategic Data proudly
announces that Home Connect counts have
significantly increased in size. This new improvement allows marketers to broaden
their reach of targeted educators at home.
With the expanded Home Connect
database, business-to-business (B2B) and business-to-consumer (B2C) marketers can double…
click to continue
reading the full story.
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On the road with MCH
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 Come join us at the National
School Supply and Equipment Association (NSSEA) Ed Expo in San Antonio, April 7-9. MCH Strategic
Data will have a major presence in the exhibit hall at booth 836.
MCH will be represented at the
tradeshow by: Sales Director Joan Whitney, Managing Director of Business Development Jim Holt,
National Accounts Manager Pat Billadeau, and Sales Manager Larry Buchweitz.
We’re eager to schedule a meeting with
you at the show. Contact us now at
sales@mchdata.com
or 1-800-776-6373 to make arrangements.
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One more thing
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“If you think that education is expensive, try ignorance.”
– Derek Bok
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