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Webinar: DIRECT MARKETING TRENDS – QR Codes: Connecting
People, Print & Mobile
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 Join
MCH Strategic Data and Ruxter Mobile for a
FREE webinar to get an introduction into the mobile marketing trend of QR Codes.
Mike Craig, Partner & Vice President of Marketing, at Ruxter Mobile, will present this one-hour
webinar. It will explain the combination of mobile and QR Codes (or 2D barcodes) and how they
provide an unprecedented ability to instantly transport potential customers directly from a direct
mail, print, or electronic image to a brand’s mobile presence, regardless of their location.
In this presentation, you’ll learn
about QR codes and see real examples of how marketers use them in direct marketing,
including:
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Overview of QR and other 2D barcodes —
Aztec, Data Matrix, QR — What are they, what’s the difference and how do they work?
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QR Code setup — What can QR codes
do?
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Connecting physical and mobile —
Understanding mobile marketing best practices and how they apply to QR codes.
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Examples of QR and 2D barcode
campaigns — What works, what doesn’t, and why.
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MAILING DISCOUNT! USPS is offering a 3% discount to marketers this summer if a
direct mail piece has a QR code printed on it.
When: Thursday, June 30, 2011, at 1:00
PM Eastern/Noon Central.
Register now
to attend this informative webinar on cutting-edge direct marketing using QR codes.
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New census figures show changes in education
funding
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 Based on new census
figures, overall education spending grew in 2009 despite the economic downturn, but it was at the
slowest pace in a decade.
The New York Times
reported that the change was due to state fiscal woes and flatter tax revenues.
“I think they are responding to
economic and political realities,” said Robert N. Lowry Jr., deputy director of the New York State
Council of School Superintendents, according to
The New York Times. “There’s been this recognition that times are different.”
During the 2009 fiscal year, public
school districts in elementary and secondary education spent an average of $10,499 per student.
This was an increase of 2.3 percent from 2008.
Click to continue
reading the full story.
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Reach 3 million educators at home…and save $$$!
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 Reach over 3 million
educator prospects at home via direct mail. Even though the educators are out of school for the
summer, it doesn’t mean they are out of touch with their classroom needs. By acting now, you can
take advantage of $49/M, a significant savings off regular rates! You’ll land right in the comfort
of an educator’s home without all the distractions of the workplace. To take advantage of this
money-saving direct mail offer,
click here.
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Your Niche: Incentives and Promotional Items
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This is the latest in a series of articles with focused marketing tips for various types of B2B
marketers.
Continue
for the full list of market niche recommendations.
Look around your desk—do you notice a
pen, notepad, or coffee mug with a company logo on it? More than likely, you see the name and logo
of an institution promoting their product or service. Incentives and promotional items are
excellent for the institutional market, because nearly every institution wants to put their name on
something and build their brand awareness.
Hospitals are a great target for these
promotional items. This is due to their community outreach activities in health fairs, medical
trade shows, and health-related conventions.
Click to continue
reading the full story.
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On the road with MCH
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All For One – Integrated Marketing Summit – Come visit with MCH at this
tradeshow (formerly known as DM Days New York) on June 20-21, 2011, in New York, NY. Sales Director
Joan Whitney and Lead Brokerage Coordinator Keeston Cobb will be attending and representing MCH
Strategic Data.
Click here
to schedule a
FREE one-on-one consultation with an MCH representative to learn how to increase
your marketing response rates, or contact us at
sales@mchdata.com
or 1-800-776-6373.
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One more thing
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“At some point in time, a business
decision will have to be made. My concern is that business decisions affect people.”
– Michael Clements
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