Effective June 28th MCH will do business under a new name, MCH Strategic Data. In addition, the company will debut a new logo and launch a new web address on the same date. “This is an important step for our company,” MCH CEO Peter Long said. “For the past 15 years our company has used a logo based on a postal cancellation mark and the web address mailings.com. While these have served us well, MCH has grown to provide services well beyond mailing lists. It’s time for our logo and URL to represent that growth.”

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Paul Miller of the American Catalog Mailers Association recently described a number of “perfect storm” scenarios that could disrupt business for catalog marketers. In the latest ACMA Journal, Miller expressed concerns about USPS rate hikes, privacy regulations, and state use-tax legislation. Miller serves as Vice President and Deputy Director of the not-for-profit association of catalog marketers and vendors.

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MCH is pleased to host a free webinar presented by email marketing authority Reggie Brady. Ms. Brady will be sharing her comprehensive knowledge regarding the power of email and how to use this channel effectively. In this webinar you’ll discover:

• The best sources and business processes for building email marketing lists 
• What offers work best for lead generation 
• Insights on how to construct a landing page that captures more leads 
• Four most frequently overlooked registration opportunities

When: July 13, 2010, 1:00 PM Eastern/Noon Central.

Register now to participate in this informative event.

The edWeb.net, a professional social network for the education community, received a Distinguished Achievement Award as part of the annual AEP Awards program. edWeb.net received a Distinguished Achievement Award in the category of Technology & New Media - Social Media. MCH is a strategic partner of edWeb.net.

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13th Annual KCDMA Golf Classic – Wednesday, August 25, 2010, Prairie Highlands Golf Course, Olathe, Kansas. MCH is proud to be one of the sponsors for this event supporting the Kansas City Direct Marketing Association.

Want to join your fellow direct marketers on the links? Continue to registration information.

Hospitals, government offices, schools, and other institutions spend billions of dollars each year on computer hardware, software, supplies, and solutions. The most successful business-to-business IT providers develop specialized sales and marketing strategies for the institutional vertical markets. What are the tips that help marketers increase IT sales to institutions? How do you reach the decision makers?

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Click here to request a quote for any of MCH's institutional databases and services.

Follow us on Twitter (http://twitter.com/MCH4B2i) for the latest updates on business-to-institution marketing.

“They say such nice things about people at their funerals that it makes me sad to realize I'm going to miss mine by just a few days.”
Garrison Keillor