We believe the education market is one of the bright spots and a growth area this year. The new MCH Education Catalog is a tremendous resource loaded with new data, definitions, marketing tips, and suggestions on how to stretch your education marketing dollars.

The catalog provides more detail on these tools that can be used to improve the results of your campaigns:

• The new "At a Glance" summary of the education market.
• Track stimulus funding and find out which states have the strongest budgets and which schools will receive the largest funding increases.
• Target the new money with our federal funding selections for Special Title I increases, the Title I Top 100 districts and more.
• Use email to reach educators quickly and effectively with Channel_e™ Email Services.
• Get started with social media opportunities with our partners at the edWeb- the new social networking website for the education community.

When you work with MCH, you get the total package - great people with real-world experience, a knowledgeable sales team, an experienced postal processing staff, compilers focused on quality and accuracy, and the MCH GetThere™ Guarantee.

Give us a call today to discuss your upcoming education marketing campaigns.

Click here to download the Education catalog.
Click here to request a hard copy of the catalog.

MCH discussed state budget shortfalls and the measures being taken to make up the deficits in the November 2008 BudgetAware™ Bulletin. Most states balanced their FY2009 budgets by using government transfers, stimulus funds including Medicaid relief, hiring freezes, and cost reductions. Many states are also projecting balanced budgets for FY2010. While there are still many 'ifs' going forward, we believe that the institutional markets are the safe havens for 2009 and 2010.

Now is the time to be in front of institutional decision makers. Our message is the same today as it has been in our recession resistant and stimulus marketing webinars - hundreds of billions of dollars are going to be spent by institutions over the next two years and you need to make sure you are positioned to capitalize on opportunities.

Make sure you use the BudgetAware™ Bulletin to learn how a state-by-state marketing strategy can help you get the most out of your marketing efforts in 2009 and 2010.

Click here to download the updated BudgetAware™ Bulletin.

The USPS has issued a final ruling on its summer sale for Standard mailers. The seasonal pricing will run from July 1, 2009 through September 30, 2009. A company average will be determined for mailers who mailed over 1 million Standard letters and/or flats from October 1, 2007 through March 31, 2008. The mailer will qualify for 30% rebate on mailings over their average during the summer sale period. The rebates will be issued after October 31, 2009. The USPS expanded the program to include mailers who are already participating in USPS volume-incentive programs.

Click here to see full details.

This year, more than ever, we've heard the word "sustainability" from the President, The DMA, and businesses "going green." MCH has been "green" for many years.

Through our Partners in Planting program, we are subsidizing the planting of more than 4,700 trees this year to honor our high-volume customers. This year, the trees will be planted by the Missouri Conservation Heritage Foundation as part of a reforestation effort.

As an 80-year-old company and a proud member of the direct mail industry, MCH recognizes the importance of environmental stewardship and sustainability. MCH customers are given a Partners in Planting certificate documenting the number of trees planted on their behalf.

CEO Peter Long said, "The Partners in Planting Program has been a big success over the years because the trees are planted in our customers' names. With over 35,000 trees planted since the program started, it always generates favorable responses from our customers."

In addition to the Partners in Planting program, MCH launched a recycling program in May of 2007. To-date more than, 70,000 pounds of recyclable material has been collected and donated to the Marshall Hab Center. Long said, "The recycling program that has shown tremendous results. The MCH staff has really gotten behind the effort and it has been a true win-win partnership for both MCH and the Marshall Hab Center."

As noted above, MCH has published an updated BudgetAware™ Bulletin with the knowledge that some of the data could be obsolete shortly after publication based on emerging data regarding revenue collections and state budgets. John F. Hood, President of MCH, has developed a method of tracking ARRA disbursements to the states. We encourage you to visit our StimulusMarketing website to get the latest information. It's clear that marketing success in 2009 and 2010 is dependent on developing a state-by-state strategy.

Click here to see the latest spreadsheet.

If you market healthcare supplies, the opportunities in the institutional market are endless. First Aid kits, gloves, safety equipment, and many other "generic" items are needed by a broad range of institutions like schools, day cares, public health departments, and senior centers. More specialized products are used in facilities like adult day cares, residential treatment centers, hospitals, cancer centers, and home health services.

Click here to review datacards that are suitable for marketers of Healthcare Supplies and then call your MCH sales representative to get a count on those "why didn't I think of that?" institutions you may have missed.

Free MCH Webinar

Education Market Snapshot:
How the Economic Downturn and Stimulus Funding are Affecting School Purchasing in 2009 and Beyond

Wednesday, June 17th
10:00 AM Central

A special panel discussion featuring leading education administrators from across America

• Learn how local administrators are responding to uncertain funding
• How are the stimulus funds affecting school purchasing decisions
• What are schools buying? When will they release funds?

Click here to register today!

Click here to request a quote for any of MCH's institutional databases and services.