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Free eBook Available for Download
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 MCH has released a new eBook
available for free download. The
new eBook
from MCH Strategic Data explores the world of institutional marketing. It combines the most
popular of our white papers into one convenient digital publication that reveals:
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How institutions are different than
businesses
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Why institutions are typically your
best B2B customers
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Who the decision makers are in
institutions (Hint: It’s not the purchasing director.)
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How data quality affects analytics in
the B2i segment
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Why institutions buy based on politics
rather than profit
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Which products can be easily sold to
institutions without complex RFPs and bids
Continue
to download
The Best of MCH Business-to-Institution White Papers eBook.
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Listen Now:
Fill Your Lead Pipeline with Effective Use of Email Marketing
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 MCH’s July 13th webinar provided B2B
marketers with an opportunity to hear email lead generation strategies from one of industry’s most
respected speakers, Reggie Brady. Reggie’s content-rich presentation included an overview of
prospecting and lead generation, tips on how to improve the effectiveness of email campaigns,
real-life examples of emails that work, and techniques that could be implemented to grow
prospecting lists.
Email is a perplexing channel for many
marketers, yet according to industry research, it has the highest ROI of any channel. Reggie
discussed CAN-SPAM compliance and gave guidance on analytics. Attendees were shown multiple
examples of the five things Ms. Brady believes matter most in an email campaign—the subject line, a
compelling offer, two calls to action, a test plan, and landing pages. Reggie also offered a list
of do’s and don’ts for HTML formatting and provided several design tips.
The post-event survey included many
positive comments about the presentation, content, examples, and best practices.
Continue
to listen to
Fill Your Lead Pipeline with Effective Use of Email Marketing.
Continue
to download a PDF of the presentation.
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USPS Proposes Increased Postage Rates
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 The direct marketing community is
dealing with the possibility of yet another increase in postage rates slated for early 2011. The
United States Postal Service (USPS), faced with billion-dollar revenue losses, has proposed the
following increases: 4.5% for first class, 5.1% for catalogs, 8.0% for periodicals, and 23% for
standard mail parcels. In addition, the USPS has voiced the possibility that it will reduce
delivery from six days to five.
Continue
to the full article.
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edWeb Helps AEP Reach Out to Teachers
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 edWeb.net helped the Association of
Educational Publishers reach out to teachers for their Content in Context Conference that was held
in June in Washington, DC. Teachers were asked to submit videos about what they need to teach
effectively in the digital age and how publishers can create materials to support digital-friendly
classrooms.
Continue
to watch the videos, and learn more about how edWeb helps organizations connect with
educators.
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Upcoming Events
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13th Annual KCDMA Golf Classic – Wednesday, August 25, 2010, Prairie Highlands
Golf Course, Olathe, Kansas. MCH is proud to be one of the sponsors for this event supporting the
Kansas City Direct Marketing Association.
Want to join your fellow direct
marketers on the links?
Continue
to registration information.
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B2i Tips and Tricks: Health Services
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 There are a variety of healthcare
organizations beyond the “big three” of hospitals, nursing homes, and medical practices. MCH
Strategic Data compiles specialized databases of more than a dozen other health services. By
understanding these organizations, you can find more sales opportunities and improve the return on
your marketing efforts.
Continue
to the full story.
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Your Niche: Continuing Education
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 Doctors, nurses, and teachers all have
to do it; they have to regularly attend classes and continue their education. MCH Strategic Data
works with many continuing education programs, helping them promote their classes and seminars to
the appropriate professionals. There are a number of ways to increase the enrollment for these
marketers.
Continue
to the full story.
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One Last Thing
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“Old teachers never die; they just
grade away.”
Anonymous
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