MCH hosted a retirement reception for Willa Vaught on Wednesday, June 25th. A large
contingent of current and previous MCH employees joined Willa's friends and family in recognizing
her for 41.6 years of service.
Guest speakers included Dr. Edwin Long, Mary Long, Peter Long, John Hood, Brenda Viets, Gail
Horman, and Ken Hughson. The speakers highlighted how MCH’s business and operations have changed
over the past 41 years and also shared stories about their work experiences with Willa. In his
tribute to Willa, CEO Peter Long said, "Think about this—41 years of service in today's business
environment is almost unheard of. Willa has always been there for the company and has done
everything in her power to help the company succeed. She is the spirit of MCH and we wish her the
very best in this next chapter of her life."
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A key point to remember is this. If you mail to addresses which have not been updated by an authorized Move Update method during the 95 calendar days prior to the mailing, and the USPS detects that during mail processing, you can lose your automation discounts. Click to continue
David Harrison has joined MCH as Director of Business Development. David has more than 20 years
of sales and marketing experience, seven of which have been spent in healthcare database and list
sales. David's most recent experience includes working with physicians, dentists, pharmacies,
hospitals, nursing homes, medical equipment companies, pharmaceutical companies, publishers, and
hospital/practice management software developers.
MCH CEO Peter Long said, "David Harrison's experience in the healthcare market makes him an
ideal fit for MCH. His success in developing solutions for major clients with complex data needs
and his understanding of the nuances associated with institutional marketing have enabled him to
make immediate contributions to our team."
Prior to joining MCH, Mr. Harrison worked at Healthcare Data Solutions and SK&A
Information Services where he was instrumental in major database sales to healthcare marketers. "I
am anxious to apply my experience in healthcare to MCH product sales. The existence of the MCH B2i
institutional product line opens up more sales opportunities that I am anxious to pursue."
Are you a marketer who enjoys breaking the rules? If so, you'll enjoy a new white
paper authored by John M. Coe, President of the Sales & Marketing Institute. Coe writes, "To
get your share of this market, you have to approach it differently than the traditional B2B market.
Back in the 1980s when I entered the direct marketing business, Bob Stone, one of the legendary
direct marketing lions said to me—'Learn all the rules first, and then try to break them.' We know
the rules in B2B and they need to be bent for B2i and then broken!" Coe provides B2B marketers with
many tips that can be implemented immediately to achieve greater success in marketing to
institutions.
Click here to
download
How to Profit from the Vast Untapped Institutional Market.
Hospitals, nursing homes, retirement centers, senior centers, schools, colleges,
universities - the list of institutions that need food service products is endless. Many
institutions now offer multiple dining choices within the same facility. There has been an increase
in the number of communities that provide "Meals on Wheels" to senior citizens. Red Cross chapters
have sporadic volume needs due to the unpredictable nature of the external impacts such as natural
disasters. Correctional institutions have captive populations that need to be fed. Many churches
sponsor community outreach programs that involve food service products. Take a look around to make
sure you are capitalizing on every opportunity in this market!
Click here to review
datacards that are suitable for marketers of Food Services products and then call your MCH sales
representative to get a count on those "why didn't I think of that?" institutions you may have
missed.
Click here to request a quote for any of MCH's institutional databases and services.
Toll Free 1-800-776-6373 (U.S. Only) | 1-660-335-6373 | Fax 1-660-335-4157 | sales@mchdata.com