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Emailing Matters:
Test Your Marketing Messages to Determine the Temperature
Do you know the "temperature" of your marketing
messages? If not, you probably haven't tested them in a while. Marketers who test their email or
web campaigns receive an 11% increased open rate and a 17% higher click-thru rate than marketers
who don’t test their marketing efforts.
A few key areas to test in your marketing are the headlines, subject lines, and of course,
your promotional offer(s). MCH Strategic Data can assist you in testing the temperature of your
marketing messages. To learn more about the testing process,
continue reading
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Liz Petersen joins MCH as Sales Manager
Liz Petersen has joined the MCH Strategic Data
team as Sales Manager. In this role, Petersen will work closely with MCH clients to develop
successful direct and database marketing strategies. Liz is a data marketing leader with over
fifteen years of experience, and has a strong background in marketing, business development, sales
management, and social marketing. She will be a valuable resource to MCH clients seeking to
increase their response rates and brand awareness.
Continue reading
Meet MCH:
Stacy Rennison,
Sales Manager
A personalized consultation is the sales approach
that Sales Manager Stacy Rennison takes with each client or prospect to help them gain a better
understanding of how MCH’s superior data, and marketing solutions, empowers them with dependable
insight, and increased response, from their audience.
"MCH has been our trusted list provider for many years. The quality of their data seems to
be better than any other we have used," Paula Jones, NIMCO's Marketing Director said. "Stacy has
been our sales representative for several years now and I always know I can depend on her." This
hard work and dedication speaks volumes on Stacy’s commitment in providing consistent and reliable
data to her clients.
Continue reading
Your Niche:
Group Ticket Sales
Did you know group events are popular with young
and old? Group ticket attendees range from children in Child Care Centers and Schools all the way
up to Senior Citizens in Retirement Homes.
It's important that marketers that rely on group ticket sales to fund their operations,
seriously consider the above groups - and additional institutions with group outingwhen planning
their marketing strategy for this niche market. Discover additional groups and tips on how to plan
your reach, offer, and timing to make your Group Ticket Sales marketing campaign a success.
Continue reading
On the Road with MCH
TCEA - MCH Strategic Data will be attending the Texas Computer Education
Association (TCEA) conference on February 8 - 10, 2012, in Austin, Texas. Call to schedule a
meeting with Joan Whitney, Director of Sales; Jim Holt, Managing Director, Business Development;
Larry Buchweitz, Sales Manager; or Stacy Rennison, Sales Manager, to better understand how to
increase the effectiveness of your data marketing efforts.
Let us know how we may be of service to you.
Schedule a FREE one-on-one consultation
with an MCH representative to learn more about increasing your marketing response rates, or
contact us directly at
sales@mchdata.com
or 1-800-776-6373.
One More Thing
"All animals, except man, know that the ultimate
point of life is to enjoy it."
— Samuel Butler
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In this Issue
Emailing Matters:
Test Your Marketing Messages to Determine the Temperature
Liz Petersen joins MCH as Sales Manager
Meet MCH
Your Niche: Group Ticket Sales
On the Road with MCH
One More Thing
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