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Emailing Matters: Tips to Ensure Your Email Message is
Read
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 While email is one of the
fastest ways to get a message out to a contact, it is also the most complex with several pitfalls
for marketers to avoid. In order to ensure that your email message is read, a quality marketing
service provider is essential. MCH Strategic Data is one of those qualified email marketing service
providers that makes every effort to ensure your message is read…and responded to! For tips on
learning how to increase the readership of your email marketing messages,
continue reading.
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Tom Croarkin joins MCH
as Sales Manager
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 Tom Croarkin has joined the
MCH Strategic Data team as Sales Manager. In this role, Croarkin will work closely with MCH clients
to develop successful direct and database marketing strategies. Tom is a data marketing leader with
more than thirty years of experience consulting with marketers on educational, healthcare,
industrial, and hi-tech product marketing. Prior to joining MCH, Tom was with Sonalysts where he
consulted with marketers on their direct marketing solutions.
Continue reading
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MCH Awarded Five-Year GSA Contract
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 MCH Strategic Data was
awarded a five-year contract by the General Services Administration (GSA) for their quality,
insightful government data. After this in-depth process for qualification, MCH Strategic Data will
supply data for emergency response planning to meet U.S. government agencies’ notification needs.
“This is a big win for MCH Strategic Data. We are proud to play a key role in the GSA’s
effort to bring our quality data and resources to the federal sector,” Peter Long, CEO of MCH
Strategic Data, said. “As an experienced provider of government data to national geospatial and
census data clients, MCH is the only proven leader and resource in this sector.”
Continue reading
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Meet MCH
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This is the latest in a series of feature stories for our clients to gain a better
understanding (and put a face with a name) of the MCH representatives they interact with regularly,
as well as insight into the MCH family and our company’s philosophy.
Kim Harrington, Product Coordinator
MCH Strategic Data’s Marketing Department
 “It’s all in the details”…a
nd boy, does she mean details! Kim Harrington, Product Coordinator, in the Marketing department at
MCH Strategic Data, dives deep into the details each day as she adds, edits, or analyzes existing
or new data products and their related attributes for MCH’s comprehensive database. That complexity
of detailed data translates into over 40 different institution types with hundreds and hundreds of
job titles, specialties, and selection criteria to keep Kim busy with major and minute details.
Fortunately for MCH, her passion for facts ensures that our database is the most thorough and
accurate data available, so our customers achieve responsive rates and growth in their marketing
efforts.
Continue reading
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Your Niche: Food Service
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This is the latest in a series of articles with focused marketing tips for various types of B2B
marketers.
Continue
for the full list of market niche recommendations.
 Did you know that America’s
institutions feed more than 10 million people every day? Hospital patients, school children,
correctional facility inmates, and nursing home residents are just a few segments that rely on the
food services industry for healthy, satisfying meals.
It’s vital that marketers of food, equipment, supplies, and other commercial kitchen
necessities target the institutional market with a specialized strategy and high quality marketing
data. Discover tips about how your offer, timing, and marketing methods can make your marketing
campaign a success.
Continue reading
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On the road with MCH
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 As 2011 winds down, MCH
Strategic Data would like to extend a sincere offer of gratitude to our loyal customers. We have
truly enjoyed client interactions—and introductions to new ones—at numerous trade shows,
conferences, speaking engagements, MCH Data Online demonstrations, and one-on-one client visits
during this busy and productive year. Our primary focus at MCH is to meet our clients’ data
marketing needs with quality, accurate, and responsive data combined with friendly, professional
customer service.
In 2012, we look forward to partnering with you for a responsive and sales-generating year.
Let us know how we may be of service to you.
Click here
to schedule a
FREE one-on-one consultation with an MCH representative to learn how to increase
your marketing response rates, or contact us at
sales@mchdata.com
or 1-800-776-6373.
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One more thing
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“The only place success comes before
work is in the dictionary.”
– Vidal Sassoon
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