After our December 10th webinar, 90% of survey respondents said they would change their 2009 marketing strategy based on the information presented. The 45-minute seminar by John Hood, President and Kirk Chritton, Director of Marketing, included: an analysis of the economic and political climate; the impact on key vertical markets; regional trends; and action items that marketers can incorporate into their business plans.

The key takeaway from the webinar is that Congress and the new administration are likely to push hundreds of billions of dollars in stimulus funds through government, education, and health institutions in 2009. John and Kirk provided action items to help marketers position their companies to get the maximum benefit from institutional markets in 2009. Click to continue

Many marketers are developing new or revised strategies for 2009 in attempt to help their company survive, and hopefully thrive, in this volatile economic environment. We're introducing a new service that combines 80 years of B2i experience with the daily research we use to create the BudgetAware™ Bulletin . The end result is a consulting service that will help our clients achieve greater success in marketing to institutions.

• MCH will provide consulting to apply information presented in the MCH Webinar “ Recession Resistant Marketing” and the content of the MCH BudgetAware™ funding map to your company’s marketing plans and objectives.
• The consulting will consist of a one-hour, fact-finding conference call with one or more of the MCH presenters and representatives of your company to determine your business objectives and other relevant information. Click to continue

The term "use it or lose it" represents a golden revenue opportunity for marketers who target institutions. While business managers are often rewarded for generating a profit, institutional managers need to spend every penny they're given. The current economic conditions have caused everyone, including institutions, to conserve dollars and adopt a "wait and see" attitude toward spending. Unlike you and I, institutions are required to spend their allotted budget prior to the end of the fiscal year or they risk not receiving the same amount of funding in the following year. The three months prior to a fiscal year end are a great time for marketers to profit from clean-up spending as institutional departments empty their coffers. Click to continue

Institutions rely heavily on technology and the benefit of having systems in place that improve productivity. Whether you're managing patient records at a hospital, tracking textbook and supply inventories at a school, or maintaining a membership roster at a church, the jobs are much easier with a computer system. The IT Director often has a large departmental budget that can be spent at his or her discretion. Technology departments exist in some form at almost every institution. By including the IT Director in your next direct mail campaign, you will be reaching a key decision maker with money to spend.

Click here to review datacards that are suitable for marketers of information technology equipment and services and then call your MCH sales representative to get a count on those "why didn't I think of that?" institutions you may have missed.

We're in the planning process for the 2009 monthly B2i Today newsletters. Several of you have provided feedback on previous content. If there is a particular topic you'd like us to research or discuss in 2009, please let us know by calling your MCH Sales Representative or emailing Jackie Finnegan at jackief@mailings.com. We look forward to hearing from you!

From all of us at MCH, have a safe and happy holiday season!

Click here to request a quote for any of MCH's institutional databases and services.