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Education Jobs Fund Includes Opportunities for School
Marketers
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 Congress has allocated $10 billion
intended to avert layoffs of an estimated 160,000 teachers across the country. State budget gaps
are endangering between 100,000 to 300,000 education jobs for the school year that is just getting
under way, according to the US Department of Education. The new funding is also likely to be
beneficial for school marketers, according to education marketing consultant Charles Blaschke of
Education TURNKEY Systems.
“Most of the implications are
positive,” Blaschke said. “Several billion dollars of local and other funds which otherwise would
have been used to attempt to retain teacher jobs will be freed-up possibly to purchase products and
services.” Blaschke released a special edition of his TechMIS newsletter, co-written with his
associate Blair Curry.
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to the full story including projected funding allocations.
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7 Success Strategies for Marketing to Nursing Homes
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 Nursing Homes are excellent targets for
traditional healthcare marketers—and also non-health offers including entertainers, supplemental
educational materials, and arts and crafts materials.
How do you target the most likely
buyers? Who are the key decision makers? Find out in this feature.
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to the full story.
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NL Barnes Leads MCH's Client Services Department
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 NL Barnes has joined the MCH
Strategic Data Team as Client Services Director. She is responsible for coordinating efforts
between external and internal customers to assure delivery of outstanding customer service. Prior
to joining MCH, Ms. Barnes spent fifteen years with Memory Book Company, most recently as National
Sales Manager.
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to the full story.
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Your Niche: Safety and Security
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 When you think safety and security,
your mind may jump to police and fire departments. The marketing opportunities for safety and
security products go well beyond that in the B2i world. Many institutions are responsible for the
protection of large populations of students, patients, residents, or other patrons. Hospitals,
nursing homes, schools, and correctional facilities are just some of organizations that have
significant public safety concerns.
Continue
to the full story.
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One Last Thing
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Helpful terminology tips for
copywriters from the marketer’s lexicon:
Advanced design: The advertising agency doesn't understand it.
Built to precision tolerances: We finally got it to fit together.
Distinctive: A different shape and color than the others.
Latest aerospace technology: One of our techs was laid off by Boeing.
Years of development: We finally got one that works.
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