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 Come join us at the IRA
(International Reading Association) tradeshow May 8-11, 2011, in sunny Orlando, Florida. MCH will
be participating at this popular tradeshow and represented by the following team members: Sales
Director Joan Whitney, Managing Director of Business Development Jim Holt, National Accounts
Manager Pat Billadeau, and Sales Manager Larry Buchweitz.
Don’t miss out on visiting with MCH at
the SIIA (Software & Information Industry Association) Ed Tech Industry Summit from May 22-24,
2011 in San Francisco, CA. Sales Director Joan Whitney and Sales Manager Sarah Dall will represent
MCH.
In June, MCH will be at the AEP
Content in Context tradeshow in Washington, D.C., June 6-9, 2011. Sales Director Joan Whitney and
Managing Director of Business Development Jim Holt will be attending and representing MCH Strategic
Data.
If you would like to schedule your
FREE one-on-one consultation with an MCH representative to learn how to increase your marketing
response rates, contact us at
sales@mchdata.com
or 1-800-776-6373.
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The merge/purge process
sounds simple enough: you combine two or more lists and remove the duplicates to get a final mail
file. However, as the old saying goes, the devil is in the details. With all its intricacies and
requirements, merge/purge processing can be a very tricky. In fact, common business-oriented
merge/purge processes harm many direct mail campaigns targeted to institutions.
MCH Strategic Data has
announced that its Channel_e school email count has topped 3 million. This improvement allows
marketers to reach relevant educators directly through email based on their job function and school
demographics.
MCH Strategic Data has entered
an equity partnership with BlueNose Edutainment (BNE). As part of the agreement, MCH will help
BlueNose Edutainment engage with reading and writing educators to encourage participation in BNE’s
online curriculum programs.
This is the latest in a series of articles with focused marketing tips for various types of B2B
marketers.
