The failure to recognize or account for key differences between businesses and institutions severely affects statistical analysis of the business-to-business market.

Institutions present both a challenge and a largely untapped opportunity for B2B marketers and modelers. These large, non-commercial organizations account for about 12% of the records on a typical business-to-business database, but they represent more than 33% of the U.S. economy. Unfortunately for marketers and modelers, institutions are not businesses, but they are treated like businesses in most databases. This leads to several shortcomings in handling institutional information. Continue to the full white paper.

The American Association of School Administrators (AASA) has conducted research and prepared a series of reports regarding how ARRA and stimulus funding have impacted schools. The most recent report, "A Cliff Hanger: How America's Public Schools Continue to Feel the Impact of the Economic Downturn" summarizes surveys conducted with 453 school administrators from 45 states. Continue to the full article.

Nick Tassi has joined the MCH team as Sales Manager for the Broker and Reseller Markets. Prior to joining MCH, Nick was a Senior Account Executive at Experian Marketing Services and Vice President of Sales for Amacai Information Corporation, and Founder of Xetera Data Solutions. Continue to the full article.

Hospitals are the epicenter of the rapidly growing healthcare system. They exert a huge amount of purchasing power, with dozens of decision makers with independent budgets at each location. While there are relatively few hospitals in America, they account for billions of dollars of economic activity each year.

How do you market effectively to hospitals? Whether your company relies on a sales force, email, or direct mail to drive sales, you can refine your efforts with these concepts. Continue to the full article.

Some of our clients are real swingers! If you’re among the marketers who sell swings, slides, climbing walls, and other playground equipment, MCH will help you reach more than 100,000 decision makers at your biggest potential buyers. Read our recommendations.

What our clients are saying about MCH data:

Mary Wendel, Marketing Manager for Siegal Display Products, recently completed an online Customer Testimonial form regarding our products and services. In her comments, Mary said:

• "MCH lists are very clean and have great segmentation to get to the correct person who makes purchasing decisions in their organizations." 
• "Siegel has MCH lists represented in all of its maildates, and the list has performed above breakeven during the 2009-10 recession.

Mary also stressed the value of or leveraging MCH's free ESP customer profile, saying "MCH Sales Representatives run profiles of Siegel's customers to make recommendations on segments that may produce for us."

Read other testimonials from MCH clients.

Leave comments at the MCH testimonial page.

Click here to request a quote for any of MCH's institutional databases and services.

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