Nursing homes are excellent targets for a variety of offers, from traditional healthcare products to general business products and a wide variety of activities and entertainment. Here are seven ways to get more form your direct marketing in the Nursing Home market.

1. Who’s your buyer?
   
   There are a variety of decision makers within each Nursing Home with different areas of expertise. The Chief Administrator is the best target for general offers, especially higher dollar products or services that will require special budget attention. The Activities Director is responsible for providing a regular schedule of events and entertainment and has a budget to use for craft kits, reading material, entertainers, and other diversions. Medical offers should be targeted to the Medical Director and the Nursing Services Director.
   
   The MCH Strategic Data Nursing Home database has 21 distinct job functions, each with it’s own influence on important buying decisions. MCH phones every nursing home to verify the names of the current staff members – providing you with the highest degree of accuracy.
   
   
2. Target by purchasing power
   
   Larger facilities have larger budgets and greater buying needs. The key to identifying the size of the facility is the number of beds it maintains. Using the MCH database you can target small, medium, large, or even very large (more than 125 beds) nursing homes.
   
   
3. From retirement housing to nursing facilities
   
   Nursing homes are part of a continuum of housing and healthcare opportunities. Many facilities are part of a group of services that range from retirement housing with health services available to assisted living care and on to full-time nursing services.
   
   Nursing homes with assisted living services are home to a wide variety of active older adults who are open to a wide variety of activities and leisure services.
   
   
4. Don’t forget the phone number
   
   If telephone selling is part of your marketing strategy, you can reach out to nursing homes with data from MCH. Our Nursing Home database features nearly 100% coverage for telephone numbers.
   
   
5. New to File
   
   The latest additions to a marketing database often have a higher response rate than the general list. If you’re looking for new names, it’s simple to select new-to-file personnel from the MCH Nursing Home database.
   
   
6. Find the doctors and nurses
   
   For certain offers, it’s desirable to target professionals with certain degrees. You will find more than 17,000 physicians on the MCH Nursing Home file as well as 30,000 registered nurses. These individuals may be profitable buyers for medical and nursing supplies and upscale travel and gifts. 
   
   
7. Extend your reach
   
   Consider targeting related professionals for your offers. MCH can also help you reach retirement communities, geriatric physicians and hospital services, public health departments, adult day care centers, among other institutions. Rely on the marketing experience of MCH Strategic Data to help you craft an effective marketing effort for nursing homes and related institutions.