Click on the links in the right-hand column of this page to access PDFs with detailed product information including counts and list pricing.

• Learn how the American Recovery & Reinvestment Act—ARRA is impacting schools, districts, and local government offices.
• Review the "Tips and Traps" section for action items that will help you reach decision makers at each institution more effectively.
• Utilize 'Extend Your Reach' to identify additional institutions that may be receptive to your offers.

MCH carefully defines each institution type because the needs vary greatly among institution types. For example, Schools and School Districts are in the same SIC code yet they have very different functions. Schools teach and School Districts administer. Likewise, adult day care centers and domestic violence programs are grouped under the same Social Services SIC code in general B2B databases yet they have very different needs.

Traditional B2B data elements such as annual revenue or number of employees are not relevant when assessing the value of an institutional target. To be successful in the institutional market you need to be concerned with data elements such as the number of beds in a hospital, the congregation size of a church, or enrollment and demographic data for a school. When marketers rely solely on a general B2B database to reach institutions, they risk under-exploiting the revenue opportunity because institutions may either be missing or spread across multiple SIC codes.

Special Report:

7 Reasons B2B Marketers Can't Afford to Ignore the Institutional Market
Discover the rich opportunities you may be missing by treating institutions like businesses. Are you using business strategies and business databases to market to organizations that aren’t business? Click here to download.