Peter Long began his career at Coopers and Lybrand in Boston in its Information
Technology Audit Services group. His client work included Fidelity Investments, Raytheon, and Bank
of Boston. Peter joined MCH as Executive Vice President in 1993 and was promoted to CEO in 1996.
Peter resides in Kansas City and is a member of over 15 professional associations including the
Young President's Organization (YPO), the Direct Marketing Association (DMA), and Business
Executives for National Security (BENS). Peter currently serves on the following not-for-profit
boards: The Vision Research Center of Kansas City, The Kansas City Chapter of YPO, and The Freedom
Writers Foundation. Peter received a BS in Business Administration with emphasis on Computer
Science from the University of Vermont.
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John Hood, President of MCH since 1997, manages the day-to-day activities of the
company with an emphasis on Marketing, Sales, and Product Development. John received a BA from
Williams College. Prior to joining MCH, John served as Senior Vice President of CMGI, Vice
President and General Manager of MDR (a division of D&B), and in progressive management
positions at Baker & Taylor. John has earned a reputation as a leading authority in
education marketing and business-to-institution (B2i) matters, and has authored articles and white
papers on the subjects.
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Jerry Reisberg serves as Vice President of Business Development. His consulting
firm, Leaps & Bounds LLC, is based in Fort Lee, New Jersey. Mr. Reisberg is a veteran of the
direct mail industry. He has served on the boards of POSTCOM, The Direct Marketing Club of New
York, and The DMA’s B2B Council. In addition, Jerry has been a frequent speaker at DMA events and
was named 2006 B-to-B Marketer of the Year. Prior to launching his consulting firm, Mr. Reisberg
spent many years as a Sales Vice President with Dun & Bradstreet.
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NL Barnes joined MCH as Client Services Director in 2010. She is responsible
for coordinating efforts within the Client Services team to assure MCH is providing extraordinary
service to our clients. Prior to joining MCH, NL was the Sales and Customer Service Manager for
Memory Book Company. NL holds a degree in Psychology and a Master's degree in Business
Administration.
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Kirk Chritton has served as Director of Product Innovation at MCH since 2011.
He joined the company in 2000 as Director of Marketing. The MCH Product Innovation team is
responsible for creating a continuous stream of new database marketing services and enhanced data
products. Prior to joining MCH, Kirk served as Art Director at Inter-State Studio Inc. and
Advertising Manager at Reinhart Fajen, Inc. Kirk graduated summa cum laude from Columbia College
with a BS in Business Administration. He is a member of the DMA List and Database Council and
Kansas City Direct Marketing Association.
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Ken Hughson, Chief Financial Officer, joined MCH in 1975. Over the past 30 years,
he has been a key member of the leadership team that has spearheaded MCH’s growth. Ken spent ten
years as a system developer and accountant and three years as General Manager prior to being named
CFO in 1988. Prior to joining MCH, Ken was employed by Hallmark Cards. Ken has a BS in Business
Management and Marketing from Northwest Missouri State University. Ken has also served multiple
terms as School Board President of the Sweet Springs public school district.
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Amy Rambo joined MCH as the Director of Information Technology in 2006. She
currently manages both the eight-member IT department and the ten-member Response Lab department.
The IT department supports a 80-seat infrastructure and maintains MCH’s database that contains 1.1
million institutions and 8 million decision makers. The Response Lab is responsible for the
fulfillment of MCH list and data processing orders. Prior to joining MCH, Amy was a Senior Project
Manager with GSI, Inc. in Kansas City, MO. Amy graduated from Missouri State University with a BS
in Computer Information Systems.
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Lynn Schear joined MCH as Director of Research in 2005. She manages the MCH
data compiling department, including an outbound call center that makes thousands of calls each day
to update MCH’s databases. Lynn handles daily research operations, including development and
implementation of product-related requests spanning all segments of the institutional market. Prior
to joining MCH, Lynn was a Sales Representative for Hallmark Cards and the Marketing Support
Manager with Inter-State Studio & Publishing Company, an MCH customer. Lynn received a BSBA in
Management and Marketing from the University of Central Missouri.
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Brenda Viets joined MCH in 1992 and was promoted to Human Resources Director in
2008. Before becoming HR Director, she worked at MCH as a Data Compiler, Receptionist and Executive
Secretary where she worked closely with MCH’s CEO and President. Prior to joining MCH, Brenda
worked as a medical secretary for the Sweet Springs Therapy Center and Missouri Valley Physicians.
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Joan Whitney joined MCH as Director of Sales in 2007. She is responsible for
managing daily operations of the sales team. Prior to joining MCH, Joan was an MCH client. She
spent 20 years in direct marketing and worked for companies including USA Today, Walch Publishing,
New Reader Press, and Maine PBS. Joan has expertise in business development, field/direct sales,
branding, and training. Joan has a BA from Kent State University and a MAT from Georgetown
University. In addition, Joan is a member of several professional organizations, including the
Direct Marketing Association.
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Mike Wilson joined MCH as Early Childhood Market Specialist in 2011. He is
responsible for providing insight into the early childhood market via client consultations, white
papers, and webinars. Prior to joining MCH, Mike was the Founder and President of Wilson Marketing
Group. He has extensive knowledge of the early childhood market, with more than forty years of
experience in educational products and data sales. Mike holds a Bachelor of Arts degree from
Stroudsburg University and resides in Los Angeles, California.
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