MCH Management Team
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Peter Long began his career at Coopers and Lybrand in Boston in its Information Technology Audit Services group. His client work included Fidelity Investments, Raytheon, and Bank of Boston. Peter joined MCH as Executive Vice President in 1993 and was promoted to CEO in 1996. Peter resides in Kansas City and is a member of over 15 professional associations including the Young President's Organization (YPO), the Direct Marketing Association (DMA), and Business Executives for National Security (BENS). Peter currently serves on the following not-for-profit boards: The Vision Research Center of Kansas City, The Kansas City Chapter of YPO, and The Freedom Writers Foundation. Peter received a BS in Business Administration with emphasis on Computer Science from the University of Vermont.  Email Peter

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John Hood, President of MCH since 1997, manages the day-to-day activities of the company with an emphasis on Marketing, Sales, and Product Development. John received a BA from Williams College. Prior to joining MCH, John served as Senior Vice President of CMGI, Vice President and General Manager of MDR (a division of D&B), and in progressive management positions at Baker & Taylor. John has earned a reputation as a leading authority in education marketing and business-to-institution (B2i) matters, and has authored articles and white papers on the subjects.  Email John

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Jerry Reisberg serves as Vice President of Business Development. His consulting firm, Leaps & Bounds LLC, is based in Fort Lee, New Jersey. Mr. Reisberg is a veteran of the direct mail industry. He has served on the boards of POSTCOM, The Direct Marketing Club of New York, and The DMA’s B2B Council. In addition, Jerry has been a frequent speaker at DMA events and was named 2006 B-to-B Marketer of the Year. Prior to launching his consulting firm, Mr. Reisberg spent many years as a Sales Vice President with Dun & Bradstreet.  Email Jerry
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NL Barnes joined MCH as Client Services Director in 2010. She is responsible for coordinating efforts within the Client Services team to assure MCH is providing extraordinary service to our clients. Prior to joining MCH, NL was the Sales and Customer Service Manager for Memory Book Company. NL holds a degree in Psychology and a Master's degree in Business Administration. Email NL

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Kirk Chritton has served as Director of Product Innovation at MCH since 2011. He joined the company in 2000 as Director of Marketing. The MCH Product Innovation team is responsible for creating a continuous stream of new database marketing services and enhanced data products. Prior to joining MCH, Kirk served as Art Director at Inter-State Studio Inc. and Advertising Manager at Reinhart Fajen, Inc. Kirk graduated summa cum laude from Columbia College with a BS in Business Administration. He is a member of the DMA List and Database Council and Kansas City Direct Marketing Association. Email Kirk

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Ken Hughson, Chief Financial Officer, joined MCH in 1975. Over the past 30 years, he has been a key member of the leadership team that has spearheaded MCH’s growth. Ken spent ten years as a system developer and accountant and three years as General Manager prior to being named CFO in 1988. Prior to joining MCH, Ken was employed by Hallmark Cards. Ken has a BS in Business Management and Marketing from Northwest Missouri State University. Ken has also served multiple terms as School Board President of the Sweet Springs public school district.  Email Ken

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Amy Rambo joined MCH as the Director of Information Technology in 2006. She currently manages both the eight-member IT department and the ten-member Response Lab department. The IT department supports a 80-seat infrastructure and maintains MCH’s database that contains 1.1 million institutions and 8 million decision makers. The Response Lab is responsible for the fulfillment of MCH list and data processing orders. Prior to joining MCH, Amy was a Senior Project Manager with GSI, Inc. in Kansas City, MO. Amy graduated from Missouri State University with a BS in Computer Information Systems. Email Amy

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Lynn Schear joined MCH as Director of Research in 2005. She manages the MCH data compiling department, including an outbound call center that makes thousands of calls each day to update MCH’s databases. Lynn handles daily research operations, including development and implementation of product-related requests spanning all segments of the institutional market. Prior to joining MCH, Lynn was a Sales Representative for Hallmark Cards and the Marketing Support Manager with Inter-State Studio & Publishing Company, an MCH customer. Lynn received a BSBA in Management and Marketing from the University of Central Missouri. Email Lynn


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Brenda Viets joined MCH in 1992 and was promoted to Human Resources Director in 2008. Before becoming HR Director, she worked at MCH as a Data Compiler, Receptionist and Executive Secretary where she worked closely with MCH’s CEO and President. Prior to joining MCH, Brenda worked as a medical secretary for the Sweet Springs Therapy Center and Missouri Valley Physicians. Email Brenda

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Joan Whitney joined MCH as Director of Sales in 2007. She is responsible for managing daily operations of the sales team. Prior to joining MCH, Joan was an MCH client. She spent 20 years in direct marketing and worked for companies including USA Today, Walch Publishing, New Reader Press, and Maine PBS. Joan has expertise in business development, field/direct sales, branding, and training. Joan has a BA from Kent State University and a MAT from Georgetown University. In addition, Joan is a member of several professional organizations, including the Direct Marketing Association.  Email Joan
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Mike Wilson joined MCH as Early Childhood Market Specialist in 2011. He is responsible for providing insight into the early childhood market via client consultations, white papers, and webinars. Prior to joining MCH, Mike was the Founder and President of Wilson Marketing Group. He has extensive knowledge of the early childhood market, with more than forty years of experience in educational products and data sales. Mike holds a Bachelor of Arts degree from Stroudsburg University and resides in Los Angeles, California. Email Mike

MCH | 601 E. Marshall St. | PO Box 295 | Sweet Springs, MO 65351
Toll Free 1-800-776-6373 (U.S. Only) | 1-660-335-6373 | Fax 1-660-335-4157 | sales@mchdata.com
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